pre test surveys

Pre-Post surveys look into how things change after some type of event takes place. The event, sometimes called a treatment, can be almost anything, although we usually talk about Pre-Post research in terms of the effect of advertising. However, Pre-Post could be applied to a new employee benefit program, a new PR campaign, or a […]

Survey research is a great tool for getting information, even if the information can sometimes be negative. This is especially true when it comes to relationship surveys, also known as experience surveys. And the answer to our question is Yes! A survey can help you spot a relationship that is going sour. There are two […]

mail survey response rate

Over the last 70 years, Readex has completed countless mail surveys in a broad spectrum of markets. Based on this experience, when a mail survey is needed, we are often asked about response rate expectations. The short answer is this: It depends. Let’s give you some insight on this topic. At a high level, the […]

key touchpoints

Most of us are curious about what our customers think of the products and services we offer. Some of us even do surveys to find out! However, if you do surveys, do you ask about Key Touchpoints? In any customer relationship survey, it’s important to ask about what aspects of the relationship are critical to […]

Presenting Ad Effectiveness Results

Here at Readex Research we want you to not only succeed at your next sales presentation but excel and impress your clients and/or advertisers. That is why it is so important to us that our clients have user guides and training to go along with their data to ensure that they have all of the […]

Demographic Data

Give your marketers the demographic data they crave by conducting an Audience Profile Study. High-quality research from Readex Research can save you time and doesn’t have to be expensive. A survey done online, by mail, or via a mixed method can keep your budget balanced, satisfy demanding advertisers, and ultimately pull in more sales. Rely […]

Presenting Research Results

Stressed about presenting research results during your next sales call? Don’t worry we have you covered! Listed below are five helpful tips on how you can better prepare for a research-based sales call.

Obtaining Feedback

A few months ago one of our favorite bloggers, Sharlyn Lauby the HR Bartender wrote a post about designing onboarding interventions for new hires using Readex Research’s Action Alert Tool. In her article, Lauby also discusses how surveys can be used to create conversations and support new hires. This is done through Onboarding Check-ins which […]

employee feedback

Recently, Sharlyn Lauby, owner of the HR Bartender blog, wrote an article on the 6 essential components for employee check-in success. To paraphrase her article, it is important to both meet the needs of the company as well as the employee. Lauby also stated that certain things must be considered to obtain valuable employee feedback. […]