All types of surveys for all types of publications
Custom Studies
Tailored to meet your specific needs, these studies can be used to learn about your readers, their needs, and their use of your publication. Whether you develop a profile of your readers... audit corporate communication campaigns... or measure how your trade show attendees like their experience... each Custom Study is designed to meet your objectives. We can assist with any objective, but most of our studies fall into one of the categories below:
|
|
Ad Readership Studies
These studies enable you to offer added value to your advertisers' purchase and measure the effectiveness of advertisements. You'll benefit by adding new advertisers to the study issue, upgrading fractional advertisers to larger pages, using the study as a reason to meet with advertisers, and becoming their marketing partner rather than just an advertising outlet.
While we have four standard Ad Readership Studies, they can be customized to fit your specific needs.
- Message Impact
- On Target
- Red Sticker
- Ad Perception
- Customized Ad Readership Studies
Custom Publishing Studies
Whether you're producing a custom publication for your company or for a client, these research solutions can be used to help you reach your goals. Incorporate research into your proposals to increase your chances of winning new custom publication accounts. Fine-tune editorial to best meet readers' needs and keep them coming back for more. Include results into media kits and other marketing materials to sell the publication's value and make it hard for advertisers to say "no" to the publication.