Ad Perception™ Studies

Add value to a media buy by offering ad effectiveness surveys and sell more adsThe Ad Perception Study enables a publication to boost ad sales, upgrade fractional advertisers, make more sales calls, and strengthen advertiser partnerships.

This study gives you the opportunity to gather fundamental information about an ad's impact. This basic study doesn't offer all of the features of our other standard Ad Readership Studies, and it is priced accordingly.

 

 

 

What's asked?

Simple "Yes/No" responses are gathered regarding whether the ad is:

  • Attention-Getting - the ad's stopping power
  • Believable - whether or not it's credible
  • Informative - whether or not there is "meat on the bones"

Deliverables

Full-color reports feature easy-to-use, graphed results and images of the high scoring ads. Individual advertiser reports include quantitative results for all ads broken out by product category and size/color category as well as an image of the featured ad.

At the conclusion of the study, the publisher receives two individual advertiser reports for each studied ad (one for the advertiser and one for the agency) which can be dispersed as the publisher sees fit. Plus, the publisher is sent three additional individual reports for reference.