Boost Your Bottom Line with Standard Ad Readership Studies from Readex

Choose one of these studies to help you increase ad sales:

What are ad readership studies?
Ad readership studies are surveys sponsored by publishers to increase ad sales and strengthen advertiser partnerships. Because many advertisers don't have the outlet to solicit reader feedback regarding ad effectiveness, they have no idea how readers engage with their ad. By sponsoring an Ad Readership study on behalf of your advertisers, you'll provide them with the feedback they need to succeed.

The benefits of advertising research
Conduct one of these advertising research studies on a specific issue of your publication and you'll benefit by:

Igniting sales by bringing new advertisers into your studied issue or onto your website
Upgrading fractional advertisers to larger spaces when you set a minimum size/color standard for the study
Making more sales calls: first to explain the study, then to deliver results
Strengthening relationships with advertisers by offering sound, creative suggestions about the types of ads that seem to work in your market

Both high-and low-scoring advertisers benefit from seeing their ad readership results. Because reader feedback may not be available anywhere else, advertisers have the unique opportunity to find out what works and what doesn't with your readers. You have the opportunity to build relationships with low-scoring advertisers by illustrating techniques that have succeeded with readers.

How Readex ad readership studies work
Readex offers four standard studies for print ads and one study for online ads. They all measure ad effectiveness, but each differs by a variety of factors: price, data collected, reports, etc. In general, though the method is similar. Click here for details regarding the Online Ad Measurement Study.

Each study of printed advertisements:

Aims for 80-100 responses.
Promotes the study with a mailing to prospective advertisers in advance of ad closing.
Includes a companion questionnaire that enables you to ask additional questions such as, "When/what are you most likely to buy?" "Which of these do you own?" etc.
Enables you to recognize "outstanding" ads with Readex Award Certificates.
Supports your sales efforts with User Guides, booklets that explain how to confidently present Readex results to advertisers.
Requires very little from you. Readex handles questionnaire and sample design, all addressing, mailing, editing, data entry, and report production.
Offers all-inclusive pricing from a rate card that spells out key details and different price points.
Full-color reports feature easy-to-use graphed results. They're delivered directly to you about 8 weeks from the issue's drop date (sooner for online surveys).
You have control over release of the results and can present them to advertisers and/or their agencies when, how, and where you see fit.

Unique studies for your unique needs
Custom designed ad readership studies can be created to meet your specific needs. About 25% of Readex's total Ad Readership studies are customized in some way. In many cases it just involves slightly modifying a branded study. In others, the changes can be more substantial.