Advantages of Self-Administered Surveys
Readex has chosen to focus on the self-administered survey technique (mail and online) because it offers several advantages over alternative methods:
- Respondents answer at their convenience.
- There is no need to set up interview appointments.
- Surveys are delivered wherever the mail or email goes: city or country, home or office.
- No interviewer is present to inject bias in the way questions are asked.
- The low cost-per-completion makes it an economical method of surveying large samples.