Communication Audits and Readership Studies
Communication Audits and Readership Studies can take on a variety of objectives, depending on your association's needs.
Communication Audits help you determine how to focus your editorial or to grow ad sales.
Readership surveys focus on the who? What? and Why? Who reads the publication? What do they do as a result of reading the publication? Why did the publication prompt that action? These studies tap into our 60 years of publication research.
Each Communication Audit and Readership Study is designed to meet an individual association's need for editorial and advertising research. Readex can put together a research plan that meets your objectives and helps you succeed. Our custom research solutions are designed to meet the specialized research requirements of every client; however, most of our customized studies include similar considerations. (Visit our Custom Study Info Center for more information)
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Why conduct this study? |
Association members are inundated with information. Your publications and other communication efforts can either sit on the pile of unread materials or they can become a valued information source. Actionable results from your communication audit will help you identify your members' information needs and preferences and prevent your publications from gathering dust. In addition to helping you attract readers, readership studies can ignite ad sales and help boost the bottom line of your publication. |
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What's asked? |
By necessity, readership survey questions are designed to specifically meet the individual objectives of each client. In some surveys, respondents will be asked whether they read articles, for feedback regarding their expectation of communications from the association, and whether current efforts meet those expectations. Other situations call for documenting reader engagement. This objective is often met by asking about:
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Deliverables |
A variety of reporting options are available to you, from bound data tables to a thorough summary of graphed data. Word-based reports heavy in description as well as PowerPoint-based presentations make it easy for you to receive your data in the format that will serve you best. |