Brand Awareness Studies

Brand awareness helps prove aggressive advertisers are most well-knownBrand Awareness Studies help boost ad sales and sponsorships by illustrating the relationship between aggressive marketing campaigns and high brand awareness. Using a third-party to collect this information adds credibility to the data.

Each Brand Awareness Study is designed with the individual client's specific needs in mind. Whether you need to survey readers, visitors, attendees, or all three, Readex can put together a research plan that meets your objectives and helps you succeed. Our custom research solutions are designed to meet the specialized research requirements of every client; however, most of our customized studies include similar considerations. (Visit our Custom Study Info Center for more information)

 

Why conduct this study?

In the age of increasing accountability, it is imperative that you demonstrate to advertisers and sponsors that their investment makes an impact. Maximize selling efforts by demonstrating the correlation between advertising and awareness: infrequent advertising yields low awareness while frequent advertising yields increased awareness.

Brand awareness studies pave the way for sales. Prove to the highest rated companies that their efforts are working, and persuade infrequent advertisers of the value of increased exposure.

What's asked?

Many Brand Awareness Studies use straightforward question formats to gather a lot of information without burdening the respondent.

Companies included in the survey are broken into product/service categories and for each, respondents are asked the same question(s). Usually beginning with a basic awareness question, additional questions can be asked regarding preference, specification of, or purchase of the products from these companies.

Deliverables

A variety of reporting options are available to you, from bound data tables to a thorough summary of graphed data. Word-based reports heavy in description as well as PowerPoint-based presentations make it easy for you to receive your data in the format that will serve you best.