Folio: Uses Salary Survey to Increase Buzz and Drive Web Visitors
By teaming with Readex Research, Folio: has conducted salary surveys that keep readers talking long after publication. Not only have these surveys increased the editorial value of their magazines, but advertisers love publications with the power to bring readers back into an issue after the month of release.
Folio: features salary surveys in a number of issues throughout the year. Readers anticipate the annual articles and can determine how their present salaries compare to others in their professional situation. The magazine has enhanced its reputation as the last word on publishing salaries by being consistent and running the series annually.
For some of the surveys, Folio: offered an online interactive salary survey as an added-value perk to subscribers and others. By providing this service, Folio: continues to strengthen its reputation as the authority on magazine publishing.