Association Publishing, the publication created by the Society of National Association Publishers (SNAP), conducted a salary survey in response to member requests. This one tool, the salary survey, has given SNAP many opportunities.
First, the results were the basis for a cover article.
Second, SNAP plans to increase its non-dues revenue by selling copies of the complete report with specific details of the results. Human Resource professionals and hiring managers canuse this tool to compare their publications’ compensation practices with those in the industry.
Finally, an online interactive salary calculator will provide members and readers the chance to compare their personal salaries with the survey results, based on position and many other factors.