Science News Proves Reader Passion with a Profile Survey
By conducting a mail survey, Science News was able to document readers’ purchasing influence and activity in categories of interest, as well as demonstrate the effectiveness of Science News in reaching important readers.
The survey yielded an impressive response rate of 58%, which helps reduce non-response bias, but also illustrates the readers’ passion for the subject matter.
As with every survey, the results aren’t valuable until the sponsor uses them. Science News dedicated a full page in its media kit to describe the typical reader, prove the passion of the subscribers, and describe their purchasing habits.
The resulting profile confirms that Science News delivers a subscriber base that advertisers cannot afford to miss, and serves as interesting talking points during advertising sales calls.