4. Designing the Questionnaire by Committee By nature different stakeholder groups have different information needs, and it is wise to gather their input. It is best, though, to leave the committee at the door when designing the survey instrument or you could end up creating a sort of “Frankenstein’s monster” questionnaire. A good research partner […]

Make Sure the Proposal Responds to Your Objectives The proposal process begins before the research firm offers you their take on how they recommend you conduct your survey and for what price. Instead, the process begins with the first discussion you have regarding the survey. Did the researcher take the opportunity to ask you specific […]

When it comes to choosing whether it makes more sense for you to conduct a traditional (paper/pencil) mail survey or an online survey (e-mail/Internet), there are a variety of factors that should influence your thinking. Here are some of them: Representation considerations must be made when conducting a study with the objective of projecting the […]

Planning a survey requires many steps and decisions along the way: “How many people do I need to survey? How am I going to distribute the survey?” And, while people often figure out what questions they want to ask, many overlook the importance of expert questionnaire design. It’s natural to believe that anyone can create […]

Once your project director helps you determine your research objectives, the next step is to translate them into specific questions. It’s important to make sure that the questions included in the study will actually help you to achieve your objectives. For example, the common objectives for a typical audience profile study include: Illustrate purchasing authority […]

We’re often asked, “what’s the best sample size?” Seems simple enough, but it isn’t. Larger is better, because the more responses you have, the lower your margin of error (MOE). However, there’s something to be said for balancing the need for precise information with budget constraints. For many applications, an acceptable MOE is five percent. […]

A brief overview of the benefits of self-administered surveys. Readex has chosen to focus on the self-administered survey technique (mail and online) because it offers several advantages over alternative methods: Respondents answer at their convenience. There is no need to set up interview appointments. Surveys are delivered wherever the mail or email goes: city or […]

Each quantitative data collection method has unique advantages and disadvantages that may make one more suitable than another given a certain situation. It’s important to look at your specific project and determine which quantitative survey method provides an appropriate balance of your research objectives, available budget, timing requirements, reliability of the data, etc. For example, […]

Will just any kind of incentive work? No. There are several factors you need to consider before selecting a survey incentive: It must have some perceived value to the respondent. If you don’t have time to test an incentive, there are many different types of incentives that have been used with various levels of success. […]

Aggregated results allow you to make claims such as, “20% of respondents work for manufacturing firms.” It may be helpful to drill deeper and determine the characteristics of the manufacturing firms. You might discover that “of the 20% who work for manufacturing firms, 90% work for companies with more than 100 employees.” Then you could […]