Use Questions Not Riddles

Planning a survey requires many steps and decisions along the way: “How many people do I need to survey? How am I going to distribute the survey?” And, while people often figure out what questions they want to ask, many overlook the importance of expert questionnaire design. It’s natural to believe that anyone can create […]

questionnaire design

It’s important to make sure that the questions included in the study will actually help you to achieve your objectives. Your project director will help you stay on track. For example, the common objectives for a typical audience profile study include: Illustrate purchasing authority Prove readership of the publication Learn opinions of various editorial items […]

Pizza & Data

We’re often asked, “what’s the best sample size?” Seems simple enough, but it isn’t. Larger is better, because the more responses you have, the lower your margin of error (MOE). However, there’s something to be said for balancing the need for precise information with budget constraints. For many applications, an acceptable MOE is five percent. […]

Self-Administered Surveys

A brief overview of the benefits of self-administered surveys. Readex has chosen to focus on the self-administered survey technique (mail and online) because it offers several advantages over alternative methods. Such as: Respondents answer at their convenience. There is no need to set up interview appointments. Surveys are delivered wherever the mail or email goes: […]

people on a computer

It’s important to look at your specific project and decide which quantitative survey method provides the right balance of your research objectives, available budget, and timing requirements. It is also helpful to look into the reliability of your current data. For example, while the email method may be economical, if you only have e-mail addresses […]

Incentives

Will just any kind of incentive work? No. There are several factors you need to consider before selecting a survey incentive: It must have some perceived value to the respondent. If you don’t have time to test an incentive, there are many different types of incentives that have been used with various levels of success. […]

Sample Size Using Fruit

Aggregated results allow you to make claims such as, “20% of respondents work for manufacturing firms.” It may be helpful to look deeper and determine the characteristics of the manufacturing firms. You might discover that “of the 20% who work for manufacturing firms, 90% work for companies with more than 100 employees.” Then you could […]

Mail Survey Research

With so much online activity, are mail surveys still effective? The answer to this question is a resounding “yes.” We do execute online surveys, however, the mail survey, depending on your objectives, can be an excellent methodology; however, the appeal of low-budget online surveys is often too much for some to refuse. The reasons why […]