Because the surveys have been conducted over time, results can be trended to show a company’s progress from survey to survey. The result is a 360 degree view of a market’s landscape that not only gives companies an indication of how their marketing efforts are working, but also of how their competitors’ efforts affect their […]

During the transformation of Science News from a 16 page weekly to a 36 page bi-weekly publication, the advertising sales department recognized the need to gather a profile of readers that made advertising in the publication irresistible. By conducting a mail survey, Science News was able to document readers’ purchasing influence and activity in categories […]