Sail Boats

For almost thirty years, SAIL has kept its finger on the pulse of all aspects of the sailing marketplace by conducting brand awareness and preference surveys. These surveys supply SAIL with data that illustrates how high exposure to the market yields high levels of awareness. Because SAIL’s has been conducting their surveys over time, the […]

Agricultural Research

Early this year, American Business Media’s Agri Council conducted an update to their 2010 Media Channel Study. The council wanted to look at how farmers and ranchers use the many communication channels that serve their operations and observe the changes that could impact how marketers may formulate their communication plans. The current survey replicated 2010’s […]

Reader Profile Analytics

During the transformation of Science News from a 16 page weekly to a 36-page bi-weekly publication, the advertising sales department recognized the need to gather a profile of readers that made advertising in the publication irresistible. By conducting a mail survey, Science News was able to document readers’ purchasing influence and activity in categories of […]