Data taken from 1,695 1-page, 4-color ads measured in 2011 Readex Message Impact® studies. Respondents were asked “What actions did/will you take after seeing this ad?” Response options included: Visit advertiser’s website, file for reference, discuss ad with others, contact advertiser, dealer or rep., recommend product/service, purchase product/service, no action, currently own or use, and […]

Maximum Sampling Error is the ± figure you see associated with survey results (“Results are subject to a maximum sampling error (MSE) of ± 4% at the 95% confidence level”). That means the chances are 95 in 100 that the results you get from the survey are within 4 percentage points—higher or lower—of the true […]

These averages include scores from 25,175 1-page, 4-color ads measured in Readex Ad Perception Studies™. Saw scores are based on the percentage of readers who responded that an ad was Attention-Getting, Believable, or Informative.

835 respondents answered questions about their use of different media forms for work-related information gathering. This group represents an attractive group for advertisers: 96% are involved in purchasing decisions and 83% are managers or higher. Almost 8 in 10 surveyed rely on print, e-newsletters, and search engines. Fewer than 1 in 3 use social media […]

Our world is filled with color. Look around. Peek out a window or at your computer screen. Nature doesn’t come in grayscale and our electronic devices no longer dictate an artificial black and white world. Despite the millions of colors that surround us, some advertisers insist upon running black and white ads. To see the […]

Early this year, American Business Media’s Agri Council conducted an update to their 2010 Media Channel Study. The council wanted to examine how farmers and ranchers make use of the many communication channels that serve their operations and observe the changes that could impact how marketers may formulate their communications plans. The current survey replicated […]

As media usage habits continue to evolve, it’s important to keep a close eye on key indicators of people’s engagement with print publications. While every audience is different, these averages can help illustrate to advertisers that readers continue to be engaged with printed publications. One of the measures historically collected from readers is how many […]