content format preference

Audiences consist of various types of people. Sometimes it is difficult to uncover how they want to get access to the information you offer. Recently Readex Research looked over the results of 156 Audience Profile and Editorial Studies we conducted from 2016 through 2018. In those studies, we found that many asked similar questions. Using […]

actions taken

Recently at Readex Research, we looked over 156 of our Editorial and Audience Profile studies taken between 2016 through 2018. We found that many of the studies asked similar questions so we aggregated the data. One question asked respondents about the actions they took as a result of reading editorial and/or advertisements. Association publications tended […]

editorial actions taken as a result of reading

Here at Readex Research we love sorting through research and data. So we decided to aggregate some of the results from studies we had done over the past three years. One question that was asked several times in our Audience Profile and Editorial Studies enquired on whether participants were encouraged to take any actions upon […]

editorial-social-media-use

Recently at Readex Research, we aggregated the results from some of the studies we have fielded over the last three years. Specifically, our editorial and audience profile studies. Print and website/digital media varied drastically in almost everything except for YouTube which still varied by 3%. Website/Digital media tended to score drastically higher in terms of […]

Print Media

Subscribers Haven’t Given Up On Print Remember the days when a marketer just had a couple of marketing communications channels from which to choose? Magazine advertising, printed newsletters, shows? Here were are today with a plethora of channels; it would take a laundry list to cite them all. Well, along the way there has been […]