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Custom Ad Readership Studies
In addition to Readex's Standard Ad Readership Studies that measure ad effectiveness, we can customize a survey to meet your advertisers' specific needs.
Changing studies to meet your needs
Readex's flexible staff and competent resources enable us to conduct virtually any type of self-administered Ad Readership study.
Many of our clients take advantage of our custom advertising research services. Today, about 25% of Readex's total Ad Readership Studies fall in this custom category. In some cases this involves making a minor change to one of the response options (changing "Read" to "Read Half or More," for example) of one of our standard studies. In other cases changes are much more substantial and we develop a brand new study. While the changes tend to revolve around the questions asked, they can include changes in the number of responses collected, the number of contacts with the sample, deliverables provided, or any other aspect of the study.
Because of the diverse options of customization available, our associates would like to personally tell you more about them.
Contact a Readex associate today to learn about how an Ad Readership Study can be designed to fit your unique situation.