Ad research, ad effectiveness surveys, and customized audience surveys help publishers succeed



 

Custom Publishing Studies

Custom publishers can prove the value of their publications with mail surveys or online surveysWhen the sponsor of the custom publication you produce asks for documentation of the value of the effort, a survey can meet that demand while providing additional editorial direction that keeps readers anticipating more.

A survey from Readex can help document the value of the custom publications you produce. Our custom research solutions are designed to meet the specialized research requirements of every client; however, most of our customized studies include similar considerations. (Visit our Custom Study Info Center for more information)

 

Why conduct this study?

In the age of increasing accountability, you need a resource that gathers the information you need to satisfy the demands of publication sponsors. In addition, you can audit the needs of your audience to discover any gaps between your information offerings and your readers' desires.

What's asked?

Questions are designed to specifically meet the individual objectives of each client. Depending on your industry, your information needs will differ, as well. Readex project directors work with you to draft a survey that answers your client's most compelling question.

Often receipt of the publication is confirmed, as well as the level of engagement with the publication, frequently:

  • readership of past 4 issues
  • time spent with each issue
  • actions taken as a result of reading ads/articles
  • pass-along of issues
  • number of times issue is referenced
  • thoroughness of readership

Depending on your goals, a profile of your readers' characteristics can be captured. The types of questions asked is driven mainly by what your sponsor believes is most attractive about the market. Common characteristics asked about include:

  • household income
  • education level
  • hobbies
  • planned purchases
  • number of patients served
  • types of products specified
  • job function
  • annual budgets

Respondents can also be asked whether they read specific articles and their satisfaction with those articles, as well as suggestions for future issues.

Deliverables

A variety of reporting options are available to you, from bound data tables to a thorough summary of graphed data. Word-based reports heavy in description as well as PowerPoint-based presentations make it easy for you to receive your data in the format that will serve you best.