Tips for taking on survey research topics

In addition to full-service magazine research and association surveys, Readex can provide a menu of research solutions for corporate research professionals. We can fit in at any part of the survey process, and do as much or as little as you wish.



 

Custom Study Info Center

Readex customizes online surveys and mail surveys to meet your needsResearch customized to meet your needs
Before beginning any study, a Readex associate will listen to your needs and carefully design a research plan to meet your objectives. A proposal outlines each step of the process so there are no surprises along the way.

Readex takes care of all the details
We've designed our full-service studies so that your involvement is only necessary during the initial phases of the project: working with us to determine objectives, approving the questionnaire, and providing the sample.

After these steps, you can focus on your other responsibilities while we conduct your study.

What about sample size?
Readex will recommend a sampling plan that matches your objectives, your budget, and accounts for response rate expectations.

In many cases a response of 400 to 600 is targeted, which yields an attractive level of data precision at a reasonable price. Larger response levels will be appropriate when crosstabulation analysis is anticipated.

The number of people invited to participate in the survey is influenced by whether data is collected via mail survey or email; the nature of the audience being surveyed; the size and scope of the questionnaire; and the specifics of the data collection effort such as the number of attempted contacts, use of an incentive, etc.

Three data collection methods meet your needs
Survey data collection can be conducted by mail, online, or by incorporating both methods (a.k.a. mixed mode). There are many factors to consider before deciding on a method: representation, deadlines, and costs. Look to a Readex associate to recommend the method that best balances your requirements.

What's the timeline?
Final reports for mail or mixed mode studies generally take about 12 weeks from proposal approval.

Questionnaire design can take a couple weeks or longer. The need to consult with others during this step significantly increases design time.

Following questionnaire approval a survey requires about 1 week for materials production, 6 weeks for data collection, and 3 weeks for editing and keypunching data and writing your reports.

Online surveys require less time for data collection and may net some time savings in keypunching.

How much will it cost?
Costs associated with these studies vary considerably. The key variables that impact price include the method of data collection, the number of people that are surveyed and respond, and questionnaire size. Proposals are provided on a case-by-case basis.