.jpg "Ad research, ad effectiveness surveys, and customized audience surveys help publishers succeed")
Customized Studies
Custom studies are designed with your specific needs in mind. Whether you need to survey readers, visitors, or attendees, Readex can put together a research plan that meets your objectives and helps you succeed. Our custom research solutions are designed to meet the specialized research requirements of every client; however, most of our customized studies include similar considerations. (Visit our Custom Study Info Center for more information)
Profile your market
One of the most important ways of prying the door open to more sales involves a complete and compelling profile of the market you deliver. Whether they're readers, visitors, or attendees, this survey enables you to prove the group's value to advertisers or sponsors. Focus the questions on refuting the protests that you commonly hear from prospective advertisers. When your results disprove those misunderstandings, the barriers to sales melt away.
Audit the vehicle
Surveys can also help measure satisfaction and shape future efforts when you solicit participant feedback. By auditing your online or printed editorial, your website, a webinar, or a live event, you'll identify what you're doing right as well as the tweaks that can increase your brand's relevance in the eyes of the market.
Salary surveys
Stake your claim as an industry leader by sponsoring a salary survey. Readers and companies flock to articles that feature salary data. They clamor to websites with calculators that enable them to learn about salaries of professionals with qualifications similar to their own. Use a single survey to comprise editorial, drive website traffic, and create industry buzz. Update the survey annually to keep readers and visitors coming back for more.
Brand awareness research
A brand awareness study is a relatively straightforward survey that reinforces the value of exposure through a variety of outlets (print, online, webinars, live events, etc.). Results usually indicate that the companies engaging in the highest levels of advertising and sponsorships win the highest awareness in your market. By sharing the data with advertisers, you'll emphasize the need for "winners" to maintain aggressive levels of exposure, while motivating companies with lower awareness to ratchet up their efforts.
The Brand Buzz Study
The Brand Buzz is an exciting new survey from Readex that measures reactions to several attitudinal characteristics about a group of your advertisers' brands. Use it as a reason to meet with your customers and to strengthen your partnerships with them.
The Purchasing Plans Market Survey
The new Purchasing Plans Market Survey drives dollars in your direction by proving that you deliver the audience that buys the products and services that companies are selling. Customers and prospects can't risk missing the exposure you provide.
Other survey solutions
Surveys can help verify usage of printed or online directories, document that readers still engage on a high level with print publications and supplements, and illustrate that recipients do more with online newsletters than move them to the trash bin. While there may seem to be no shortage of protests from prospective clients, there also is no shortage of the ways you can combat them with a survey.