On average, in 2014 about 7 out of 10 (70%) reported that they saw a 1-page, 4-color ad, while 1 in 4 of all respondents read the ad. The saw average has exceeded the 2008 levels and continues to stay strong. The read average has hovered around the 25% to 26% mark since 2004, when this analysis began. But after recent years, we are seeing a slight increase. Making the case for print advertising can be easier with this data that proves readers still engage with ads.
In addition, data from 2014 surveys indicates that, on average, over a third of respondents took or planned to take at least one action after seeing a 1-page, 4-color ad. This data shows that, on average, print ads generated about 37% more action taken or planned which supports the place for print in an advertising plan.
Readex offers four branded Ad Effectiveness studies and also creates customized studies to meet your specific needs. If you need to provide accurate and credible data to support your sales, marketing, and editorial initiatives, you may want to consider conducting a study with Readex. The data you’ll receive will help update your media kit and boost ad sales. Contact Steve Blom to get started or visit our Ad Effectiveness Surveys page for more details.