Welcome to our Library of short stories. Here we have content that we hope will be informative and useful for you. It’s based on the experiences we have had with our research projects, and all articles are written by our staff members. Check out the following categories to filter down to those types of stories, or look below to see the latest. We are continuously adding to this content.
Actions Taken With Editorial
Here at Readex Research we love sorting through research and data. So we decided to aggregate some of the results from studies we had done over the past three years. One question that was asked several times in our Audience Profile and Editorial Studies enquired on whether participants were encouraged to take any actions upon […]
Social Media Use Among Publication Readers
Recently at Readex Research, we aggregated the results from some of the studies we have fielded over the last three years. Specifically, our editorial and audience profile studies. Print and website/digital media varied drastically in almost everything except for YouTube which still varied by 3%. Website/Digital media tended to score drastically higher in terms of […]
Survey Services for Difficult to Reach Audiences
Today, it is difficult to imagine that there are people who do not have access to or struggle to use the internet. For some individuals, it is a matter of security and they do not want to enter sensitive data online. Here at Readex Research we understand their hesitance and want to assure both our […]
Print Media is Alive!
Subscribers Haven’t Given Up On Print Remember the days when a marketer just had a couple of marketing communications channels from which to choose? Magazine advertising, printed newsletters, shows? Here were are today with a plethora of channels; it would take a laundry list to cite them all. Well, along the way there has been […]
Advantages of Self-Administered Surveys
A brief overview of the benefits of self-administered surveys. Readex has chosen to focus on the self-administered survey technique (mail and online) because it offers several advantages over alternative methods. Such as: Respondents answer at their convenience. There is no need to set up interview appointments. Surveys are delivered wherever the mail or email goes: […]
Deciding which Quantitative Survey Method is Right for You
It’s important to look at your specific project and decide which quantitative survey method provides the right balance of your research objectives, available budget, and timing requirements. It is also helpful to look into the reliability of your current data. For example, while the email method may be economical, if you only have e-mail addresses […]
Actions Taken After Seeing Full-Page Ads
Data taken from 1,695 1-page, 4-color ads measured in 2011 Readex Message Impact® studies. Respondents were asked “What actions did/will you take after seeing this ad?” Response options included: Visit advertiser’s website, file for reference, discuss ad with others, contact advertiser, dealer or rep., recommend product/service, purchase product/service, no action, currently own or use, and […]
Sampling Error’s Effect on Research Results
Are you providing your advertisers and prospects with current and credible data about your audience? With media kit planning just around the corner, it might be time to conduct a readership survey. An important piece of quality research is how well it represents the audience being surveyed. Below is some information to help understand why […]
Larger Ads Seen and Read by More Respondents
Fifteen percent more readers reported that they saw 1-page ads than reported seeing half page ads. An additional 30% read 1-page ads over half pages. The boost in reader engagement with larger ads reinforces the decision to invest in larger advertising, even if the upgrade is to a larger fractional ad.