When it comes to choosing whether it makes more sense for you to conduct a traditional (paper/pencil) mail survey or an online survey (e-mail/Internet), there are a variety of factors that should influence your thinking. Here are some of them:
Representation considerations must be made when conducting a study with the objective of projecting the results across your population. Readex Research conducts Ad Readership Studies which are designed to provide snapshot or ballpark information. While representation remains a consideration, it often will not impede giving the snapshot of information desired. Please contact Readex Research if you would like to learn more about the pros and cons of conducting online surveys.