Media/Event Audits

Meet the evolving needs of your audience with a media or event auditMedia/Event Audits help you understand what your readers and attendees need and expect. This understanding is key to offering services that keep them coming back for more. You can audit readers of online and print publications, as well as attendees of webinars and live events.

Each Audit is designed with the individual client's specific needs in mind. Whether you need to survey readers, visitors, or attendees, Readex can put together a research plan that meets your objectives and helps you succeed. Our custom research solutions are designed to meet the specialized research requirements of every client; however, most of our customized studies include similar considerations. (Visit our Custom Study Info Center for more information)

 

Why conduct this study?

Relying on unsolicited feedback, such as letters to the editor, as the basis for gauging satisfaction with your offerings is risky. In these situations, you're making decisions based on the opinions of a few squeaky wheels whose feelings probably don't reflect those of the majority of your market.

The actionable data provided from the responses of a representative sample of your market enables you to confidently shape content that will keep them coming back for more.

What's asked?

Questions are designed to specifically meet the individual objectives of each client. Information needs will also vary depending on the vehicle being audited. Readex project directors work with you to ensure that you get a thorough understanding of market reactions to your publication or event.

Respondents will be asked whether they read articles or attended specific conference sessions. Feedback regarding their expectations and whether the vehicle met those expectations can be gathered as well.

Deliverables

A variety of reporting options are available to you, from bound data tables to a thorough summary of graphed data. Word-based reports heavy in description as well as PowerPoint-based presentations make it easy for you to receive your data in the format that will serve you best.