Show interested parties that your publication is read and has influence with a market ripe for advertisers.
Communication Audits and Readership Studies
What are they?
Communication Audits can take on a variety of objectives, depending on your association's needs. Whether you need to determine how to focus your editorial or to grow ad sales, a survey can help your communication efforts succeed.
Readership studies focus on the who? What? and Why? Who reads the publication? What do they do as a result of reading the publication? Why did the publication prompt that action? These studies tap into our 60 years of publication research.
Visit our Surveys for Publications section for more information about a variety of readership study options.
Why conduct a Communication Audit or a Readership Study?
Members are inundated with information, and your publications can either sit on the pile of unread materials or they can become a valued information source. Actionable results from your Communication Audit will help you identify your members' information needs and preferences and prevent your publications from gathering dust.
In addition to helping you attract readers, Readership Studies can ignite ad sales and help boost the bottom line of your publication.