Because members' needs constantly change, using out of date results for decision making can cause you to neglect some important issues.
Member Needs Assessments
What is it?
A Member Needs Assessment is the key to keeping pace with the changing needs of your members. It also enables you to find out how to add new memberships and enhance renewals.
Why conduct a Member Needs Assessment?
The most common objective is to determine expectations of association memberships, member interests, and satisfaction levels. Topics can include:
- reasons for belonging
- awareness and value of programs, products, and services
- reactions to prospective new offerings
- suggestions for improvement
- overall perceptions and evaluations of the association, such as value for the money
- likelihood for renewal
Relying on a company that specializes in association research ensures that members are asked the right questions to provide insight about how to retain and attract members.