Online Ad Measurement Studies

Offer online advertisers added value and give them ad effectiveness information about their adsThe Online Ad Measurement Study can help you boost online ad sales, upgrade smaller ads to larger ads, make more sales calls, and strengthen advertiser partnerships.

This survey collects opinions regarding the ads placed on your website or running in online newsletters. All aspects of the study are done electronically, including study promotion, data capture, and distribution of results.

 

 

What's asked?

We recommend asking questions about the key areas of online advertising, but these questions can be changed to suit your advertiser's specific needs.

Rating the ad's creative

On a scale of 1 to 5, how much do you agree that this ad...

  • captures my attention
  • provides relevant information
  • gives me a favorable impression of the company
  • clearly identifies the advertiser
  • supports previous impressions I had of the company
  • has a compelling call to action
  • offers the right amount of information
  • is an effective online ad

Element prompting the most action
Which of the following elements of this ad is most likely to prompt you to click or take action?

  • picture/illustration
  • logo
  • text
  • contact information/URL
  • animation
  • price/special offer

Find out what they're saying about the ads
Readers are asked, "How would you improve this ad?" The verbatim responses put life behind the numbers and give advertisers a better idea of why their ad was rated the way it was.

The verbatims make this study unique, and are valuable to our customers; advertisers love to know what people say about their ad.

Deliverables

At the conclusion of the study, the sponsor receives five identical CDs, each including PDFs of all individual reports listed on a browser-based, easy-to-use index page. To ease comparison CDs also contain a file showcasing all the ads.