Presenting Research Results

Stressed about presenting research results during your next sales call? Don’t worry we have you covered!

Listed below are five helpful tips on how you can better prepare for a research-based sales call.

FIVE SIMPLE STEPS OF PRESENTATION PREPARATION

1. Make Sure You Understand the Objectives of the Study.
2. Understand the Methodology.
3. Carefully Study the Results.
4. Establish Your Own Objectives for the Call.
5. Practice the Presentation.

1. Make Sure You Understand the Objectives of the Study.

Each and every research project should always be supported by specific objectives. Make sure you know what they are for the research you will be presenting.

2. Understand the Methodology.

There are several different methods used to collect data, and different methods can yield different results. Simply be sure to understand how your study was conducted.

3. Carefully Study the Results.

A critical part of the preparation process is to study the results. You don’t have to memorize everything, just be aware of what data is available and the key findings.

4. Establish Your Own Objectives for the Call.

Prior to your meeting, be sure to determine exactly what it is you wish to convey. You only need one idea to make the conversation worthwhile. Remember, this is a great opportunity to build your relationship with the customer.

5. Practice the Presentation.

Schedule private time to visualize and rehearse the presentation. Sometimes it’s helpful to practice with a colleague or friend. This will help get you into a comfort zone and it will also help uncover areas of strength and weakness that will make you even better.

Visit our Library’s Using Research to Sell Category for more ideas on how you can share advertising results with your advertisers.

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