Profile Studies

Publishers can prove the value of their audience and sell more adsWhether you're selling advertising or sponsorships of e-media or live events, a Profile Study enables you to prove the value of your market with data collected through an objective, third-party source.

Each Profile Study is designed with the individual client's specific needs in mind. Whether you need to survey readers, visitors, or attendees, Readex can put together a research plan that meets your objectives and helps you succeed. Our custom research solutions are designed to meet the specialized research requirements of every client; however, most of our customized studies include similar considerations. (Visit our Custom Study Info Center for more information)

 

Why conduct this study?

In a perfect world, we could make a statement and have it universally believed; in reality, unsubstantiated statements and claims are greeted with skepticism. Furthermore, as your relationships with companies change, or as the people you've built relationships with move on, it becomes essential that you verify your claims.

With data from a profile study, you can finally fill in the holes of your sales story. What reasons do companies give when they say "no" to advertising or sponsoring with you? What claims do you make about your market that you're unable to prove, or what myths have you been unable to refute?

 

What's asked?

Questions are designed to specifically meet the individual objectives of each client. Depending on your industry, your information needs will differ, as well. Readex project directors work with you to get to the root of what makes your market attractive and will draft a survey that confirm that they're making a sound marketing investment.

You can expect to gather a compelling and complete profile of information that not only describes your market, but can document readership when necessary. Some characteristics commonly asked about in profile studies include:

  • job function
  • purchasing authority
  • budget size
  • planned purchases
  • number of patients served
  • household income
  • education level
  • hobbies

In addition, a profile study can prove engagement with a printed or online publication, most notably:

  • confirmation of receipt
  • immediacy of reading upon receipt
  • readership of past issues
  • actions taken as a result of reading
  • pass-along/forwarding of issues/articles
  • click through for information
  • number of times issue is referenced
  • thoroughness of readership

Deliverables

A variety of reporting options are available to you, from bound data tables to a thorough summary of graphed data. Word-based reports heavy in description as well as PowerPoint-based presentations make it easy for you to receive your data in the format that will serve you best.