All Types of Surveys for All Types of Publications

Publications now offer a variety of sales offerings that encompass not only printed media, but e-media and live events, as well. Turning to Readex Research can help you boost your bottom line by increasing online and print sales as well as integrated media and event sponsorships. Readex offers a full array of custom survey solutions for editorial research and advertising research.

Standard ad readership studies
Also known as ad effectiveness studies, these surveys enable you to boost advertising in an issue while offering added value to your advertisers' purchase. By offering to sponsor a survey that measures the effectiveness of advertisements, you'll add new advertisers to the study issue, upgrade fractional advertisers to larger pages, use the study as a reason to meet with advertisers, and become a marketing partner rather than just an advertising outlet.

While we offer four Standard Ad Readership Studies for print ads, each can be customized to fit your specific needs.

An Online Ad Measurement Study provides the same benefits for online advertisers as our Ad Readership Studies do for print advertisers, while helping you meet the increasing need for online ad accountability.

Custom ad readership studies
Sometimes a publication's advertisers require different information than what's collected in our four Standard Ad Readership Studies. In those cases, a customized ad effectiveness survey can be created to meet those specific needs. Custom ad readership surveys can take many forms. Some publishers request minor changes, such as measuring "read half or more" instead of "read any." Others require a survey designed specifically for their advertisers. Readex has the flexibility and capabilities to create the advertising research survey you desire.

Custom studies
Tailored to meet your specific needs, Custom Studies can be used to learn about your readers, visitors, or attendees, as well as their needs and usage of your services. Whether you need to develop a profile of your readers, audit corporate communication campaigns, or measure conference attendee satisfaction, each custom survey is designed to meet your objectives. We can assist with any objective, but many of our studies fall into one of these categories:

What are people saying about your advertisers and brands?
The Brand Buzz is an exciting new survey from Readex that measures reactions to several attitudinal characteristics about a group of your advertisers' brands. Use it as a reason to meet with your customers and to strengthen your partnerships with them.

Prove your audience purchases the products your advertisers sell
The new Purchasing Plans Market Survey drives dollars in your direction by proving that you deliver the audience that buys the products and services that companies are selling. Customers and prospects can't risk missing the exposure you provide.

General survey support
Publications often rely on their own research departments to conduct surveys, yet they sometimes don't have the resources necessary to fulfill all the time-consuming steps of a survey. Our experience and capabilities with mail and online surveys enable us to fit into a survey project for any or many steps of the process.

Custom publication surveys
When you've been asked to document the value of the custom publication you produce, a survey can help meet that growing demand for accountability.