Ad research, ad effectiveness surveys, and customized audience surveys help publishers succeed

Purchasing Plans Market Study

Prove the purchasing power of your audience and sell more print or online ads Companies won't maintain or increase their spending on advertising and sponsorships unless you show them that purchasing hasn't stopped.

The online Purchasing Plans Market Study does more than just gather data regarding planned purchases. It confirms audience purchasing plans for the specific product and service categories you choose, making the results highly relevant to the companies you want to appeal to most.

Why conduct this study?	Use these results to strengthen your sales story and you'll drive dollars in your direction. When you prove that your audience buys the products and services that companies sell, they won't resist the exposure you provide.
What's asked?	For the group of product or service categories you choose, questions will: confirm that companies make purchases in the given categories illustrate respondent involvement in the purchasing process highlight the size of annual expenditures prioritize the characteristics that respondents find important when evaluating a company in that category
Deliverables	Individual reports highlight specifics for each product or service category. One individual printed report is provided for each category measured, and a total of two CDs that contain PDFs of all the reports are provided.