Reader Action

The analysis was based on studies conducted by Readex Research on behalf of publications.

8 in 10 readers reported they took an action after reading a publication.

1) The actions taken average is based on the average net response to questions that asked which actions were taken as a result of reading the publication. Response options differed from study to study, and include items like: visited a website, passed an item along to others, purchased a product or service, sought further information, or filed an item for future reference.

Readers spend almost an hour with each issue of a publication.

2) The minutes spent with each issue average is based on responses to questions similar to the following question. Approximately how much time do you spend reading or looking through a typical issue of (the publication)?