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Comparison of Ad Readership Mail and email Studies for Print Ads

This comparison of Readex standard ad readership studies can help you select the study that best suits your needs. In addition to bringing new advertisers into the study issue, these studies strengthen relationships with your customers when you offer sound ideas about what types of ads work best in their market.

Readex Research standard ad readership studies for print ads

Study type	What is measured	What is asked	Deliverables*
Message Impact®	Ads only	Ratings on a 1-5 scale for: Attention-Getting Ability Believability Information Value Actions taken/planned or image Verbatim comments to "what message or feeling do you get from this ad?"	Individual reports for each advertiser that include quantitative results for all ads and confidential verbatim comments for the featured advertiser.
On Target®	Ads only	Is this ad: Visually Appealing? Easy to Read? Offering Enough Information? Clearly Communicating benefits? Overall effectiveness rating Verbatim comments to "what could this ad do differently to better communicate with you?"	Individual reports for each advertiser that include quantitative results for all ads and confidential verbatim comments for the featured advertiser sorted by Overall Effectiveness Rating.
Red Sticker™	Ads and/or Editorial	Which do you: Remember Seeing? Remember Reading? Find of Interest/Useful?	Individual reports containing editorial scores, a reader traffic chart, and results for all ads broken out by size/color and product category.
Ad Perception™	Ads only	Is this ad: Attention-Getting? Believable? Informative?	Individual reports containing results for all ads broken out by size/color and product category.

*All reports are full-color and feature images of high-scoring ads.