Respondents to Readex surveys will be willing participants, informed about the survey's intentions and how their personal information and answers will be used and protected. A Readex survey experience will not diminish their willingness to participate in future survey research.
Without explicit permission, respondent identity and/or respondent-identifiable information will not be released for anything other than judicious follow-on research use by another research firm or the client's research department. When released for research purposes, Readex will reach explicit agreement with the receiving party about the limitations on use of such data. The use of confidential information for targeting sales or marketing efforts is expressly prohibited.
If returned surveys or data sets are released to the client for purposes other than those just described, all respondent-identifiable information will be deleted prior to release. Confidential respondent data will be processed and stored in appropriately secured digital environments.
Respondents will be guaranteed confidentiality, and provided with links to Readex's relevant policies and the CASRO Standards. If identification numbers are used on paper surveys, they will be visible and explained. The voluntary nature of participation will be explained if the respondent has reason to doubt it. Respondent decisions to refuse or terminate participation will be respected. Readex will always identify itself as the company conducting the research, and will answer respondent questions in a forthright and non-deceptive manner.
Readex is responsible for weighing the client's research need against the length and difficulty of the survey, to reduce respondent burden wherever possible. Respondents will not be enticed to participate with misrepresentations of time needed to complete a survey. When dealing with sensitive subject matter, Readex will employ techniques to minimize respondent discomfort or apprehension.
For Internet research, Readex will not use unsolicited emails to recruit survey respondents, or engage in surreptitious data collection methods. Readex will verify that those on the email lists it uses have a reasonable expectation of receiving a research invitation, either because permission has been explicitly granted or because of an existing relationship with the research sponsor. A mechanism to opt out of further contact from Readex for a specific project will always be offered, and all requests to opt out will be promptly and fully honored. Readex will use its best efforts to comply with federal regulations governing unsolicited email contacts (CAN-SPAM, etc.), although they do not apply specifically to survey research.
For "blind" Internet surveys, Readex will offer to disclose survey sponsorship following completion of the survey.
Readex's relationships with clients will foster confidence and mutual respect, and be characterized by honesty and confidentiality.
Readex will assist its clients in the design of effective and efficient research studies, and will execute studies to the best of our abilities in accordance with agreed upon specifications. If Readex questions whether a study design will provide the information necessary to serve the client's purposes, we will make our reservations known and offer alternatives.
Readex will hold confidential all information obtained about a client's business operations, will not use client-provided data for anything other than research purposes, and will make no public release of survey findings without explicit permission from the client.
Whether reports are being prepared for client confidential or public release purposes, Readex will ensure that the findings we release provide an accurate portrayal of the survey data.
Readex will include in its reports, or be ready to supply on short notice:
If results are released to the public (by Readex or its client), these items should be disclosed:
Readex is happy to review clients' reworkings of reported survey results for promotional and other purposes, to help clients accurately and properly portray those results for the public. If publicly disclosed reworked findings are deemed to be incorrect, distorted, or incomplete, Readex reserves the right to release any or all survey findings necessary to make clarification.