Red Sticker™ Studies - The Readex Ad Recall Study

Add value to a media buy by offering ad effectiveness surveys and sell more adsThe Red Sticker Study enables a publication to boost ad sales, upgrade fractional advertisers, make more sales calls, and strengthen advertiser partnerships.

Measure reader recall of ads and editorial items
Unlike other Readex Standard Ad Readership Studies, Red Sticker is recall-based and measures editorial right along the advertisements.

Spend less time explaining results
These recall-based questions have been used for years, so advertisers and agencies are familiar with the type of information that this study yields. As a result, your salespeople won't spend too much time explaining the study and/or its methodology.

How's your publication doing? Measure editorial, too.
Red Sticker is also the only study of our four branded Ad Readership Studies that measures editorial along with advertising. This study provides editors with feedback on their efforts, and provides the salesperson with documentation that the publication is being read.

What's asked?

Participants page through the study issue, pausing to look at selected ads and/or editorial and report on items they:

  • Remember Seeing
  • Remember Reading
  • Found of Interest/Found Useful

Deliverables

Full-color reports feature easy-to-use, graphed results and images of the high scoring ads. Individual advertiser reports include editorial scores, a reader traffic chart, quantitative results for all ads broken out by product category and size/color category, as well as an image of the featured ad.

At the conclusion of the study, the publisher receives two individual advertiser reports for each studied ad (one for the advertiser and one for the agency) which can be dispersed as the publisher sees fit. Plus, the publisher is sent three additional individual reports for reference.