Survey Data Collection Methods
Mail and online survey expertise
Readex Research offers customers three different data collection options: mail, online and mixed mode.
Website design & hosting for over a decade
Online studies were incorporated into the business in 1997. Our programming team is able to produce web-based questionnaires that are very simple, as well as those that are more complex with such features as piping, randomization, pause/resume, skip patterns, single-page or multi-page formats, branching, validation and quota management. Visual elements can also be brought in to aid in the survey process, items such as advertising or product shots. Our goal is to make the user experience as inviting and seamless as possible to generate a result for you that meets your information needs.
Printing & mailing success
Mail has been our expertise since the founding of the organization in 1947. We have complete in-house capabilities to handle all aspects of mail surveys including: printing, survey kit assembly, response tracking, re-mailings to non-respondents, data capture (manual entry or scanning), tabulation and reporting. Given our flexible processing system, we are able to handle sample sizes from 100 to 100,000+.
Mixed mode surveys to maximize response
Combinations of email and mailed survey invitations and online or print instruments maximize survey reach and response by allowing respondents to answer in the way that is most convenient for them.