Boost Your Bottom Line with Ad Readership Studies from Readex
Ignite sales with an Ad Readership Study
- Bring new advertisers into the study issue.
- Upgrade fractional advertisers to larger spaces when you set a minimum size/color standard for the study.
- Make more sales calls: first to explain the study, then to deliver results.
- Strengthen relationships with advertisers by offering sound, creative suggestions about the types of ads that seem to work in your market.
Energize advertising relationships
Both high-and low-scoring advertisers benefit from seeing their Ad Readership results. Because reader feedback may not be available anywhere else, advertisers have the unique opportunity to find out what works and what doesn’t with your circulation. You have the opportunity to build relationships with low scoring advertisers by illustrating techniques that have succeeded with readers.
How they work
Readex offers four branded studies that differ by a variety of factors: price, data collected, reports, etc. In general, though the method is similar. Each study:
- Aims for 80-100 responses.
- Promotes the study with a mailing to prospective advertisers in advance of ad closing.
- Includes a companion questionnaire that enables you to ask additional questions such as, "When/what are you most likely to buy?" "Which of these do you own?" etc.
- Enables you to recognize "outstanding" ads with Readex Award Certificates.
- Supports your sales efforts with User Guides, booklets that explain how to confidently present Readex results to advertisers.
- Requires very little from you. Readex handles questionnaire and sample design. All addressing, mailing, editing, data entry, and report production.
- Offers all-inclusive pricing from a rate card that spells out key details and different price points.
- Reports are delivered directly to you, about 8 weeks from the issue's drop date (sooner for online surveys).
- You have control over release of the results and can present them to advertisers and/or their agencies when, how, and where you see fit.
Unique studies for your unique needs
Custom designed Ad Readership Studies can be created to meet your specific needs. About 25% of Readex’s total Ad Readership studies are customized in some way. In many cases it just involves slightly modifying a branded study. In others, the changes can be more substantial.