Ad Readership Mail and email Studies

These Readex branded Ad Readership studies offer feedback regarding ad effectiveness. In addition to bringing new advertisers into the study issue, these studies strengthen relationships with your customers when you offer sound ideas about what types of ads work best in their market.

Readex Research Standard Ad Readership Studies

	What is measured	What is asked	Deliverables
Message Impact®	Ads only	Ratings on a 1-5 scale for: attention-getting ability believability information value Actions taken/ planned or image Verbatim responses to "what message or feeling do you get from this ad?"	Individual reports for each advertiser that include all results and confidential verbatim comments.
On Target®	Ads only	Is this ad: visually appealing? easy to read? offering enough information? clearly communicating benefits? Overall effectiveness rating Verbatim responses to "what could this ad do differently to better communicate with you?"	Similar to Message Impact.
Red Sticker™	Ads and/or Editorial	Which do you: remember seeing? remember reading? find of interest/ useful?	Similar to Ad Perception, but also includes editorial scores and a reader traffic chart.
Ad Perception™	Ads only	Is this ad: attention- getting? believable? informative?	All advertisers receive the same report containing Purpose/Method, a list of high scoring ads, and ads broken out by size/color and product category.