Give advertisers the reader feedback that they're unlikely to get anywhere else.
Ad Perception™ Studies
An Ad Perception Study offers an opportunity to gather some basic information about the impact of ads. This basic study doesn't offer all of the features of our other programs, and it is priced accordingly.
What is measured?
Simple “Yes/No” responses are gathered regarding the following ad qualities:
- Attention-Getting Ability - the ad's stopping power
- Believability - whether or not it's credible
- Information Value - whether or not there is "meat on the bones"
Deliverables
At the conclusion of the study the publisher receives a stack of identical, universal reports. These reports can then be dispersed to advertisers and/or their agencies when, how, and where the publisher sees fit.