Unbiased research data is one key to convincing advertisers that your publication is being read.
Custom Ad Readership Studies
Changing studies to meet your needs
Readex's flexible staff and competent resources enable us to conduct virtually any type of self-administered Ad Readership study.
Today, about 25% of Readex’s total Ad Readership studies fall in this custom category. In some cases this involves making a minor change to one of the response options (changing “read” to “read half or more,” for example) of one of our branded studies. In other cases changes are much more substantial and we develop a brand new study.
Because of the diverse options of customization available, our representatives would like to personally tell you more about them.
Contact a Readex associate today to learn about how an Ad Readership Study can be designed to fit your unique situation.