Ignite ad sales with an Ad Readership Study. Advertisers will do almost anything to get feedback on their ads...even place an additional ad in your publication.

Message Impact Studies

Show your advertisers why their ads perform the way they do using the Verbatim results of a Message Impact Study.

Gather quantitative and qualitative information

The Message Impact Study is our most in-depth study, and is a combination of qualitative and quantitative dimensions. Message Impact Studies ask readers to rate the ad’s creative – whether or not they saw it before.

Rating the ad's creative

Readers rate each ad on a scale of 1 to 5 regarding 3 dimensions:

Measure actions prompted by the ad

Then readers list which actions they've taken/plan to take as a result of seeing the ad. Results demonstrate that although not every ad (or product) has readers picking up the phone to place an order, readers are taking action as a result of seeing the ad. If desired, instead of asking about actions taken, readers can be asked to list what image or attributes they associate with the company (innovative, reliable, etc.).

Find out what they're saying about the ads

Readers are also asked to provide comments about the ads. These direct quotes put life behind the numbers, and give advertisers the opportunity to learn what their customers/prospects think. Whereas the first two sections of the report tell what happened, the verbatims usually explain why. This study is designed to generate open-ended responses, and typically will yield about 60 comments per studied ad.

The verbatims make this study unique, and are valuable to our customers; advertisers love to know what people say about their ad.

Deliverables

At the conclusion of the study, the publisher receives two individual advertiser reports for each studied ad (one for the advertiser and one for the agency) which can be dispersed as the publisher sees fit. Plus, the publisher is sent a complete report containing all results.