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Red Sticker™ Studies

Measure editorial right along the advertisements and prove that your publication is being read by the right people.

Measure reader recall

Unlike other Readex studies, Red Sticker is recall-based. Participants page through the study issue, pausing to look at selected ads and/or editorial and report on items they:

Spend less time explaining results

These recall-based questions have been used for years, so advertisers and agencies are familiar with the type of information that this study yields. As a result, your sales people won’t spend too much time explaining the study and/or its methodology.

How's your publication doing? Measure editorial, too

Red Sticker is also the only study of our four branded Ad Readership Studies that measures editorial along with advertising. This study provides editors with feedback on their efforts, and provides the salesperson with documentation that the publication is being read.

Deliverables

At the conclusion of the study, the publisher receives a stack of universal reports, each with identical content. These reports can then be dispersed to advertisers and/or their agencies when, how, and where the client sees fit.