Reader Profile Studies
What is it?
Also known as readership or subscriber studies, a Reader Profile enables you to prove the value of your circulation with data collected through an objective, third-party source.
In a perfect world, we could make a statement and have it universally believed; in reality, unsubstantiated statements and claims are greeted with skepticism.
Furthermore, as your relationships with advertisers change, or as the people you've built relationships with move on, it becomes essential that you verify your claims.
Why conduct a Reader Profile Study?
With data from a Reader Profile study, you can finally fill in the holes of your sales story. What reasons do advertisers give when they say "no" to your publication? What claims do you make about your circulation that you're unable to prove, or what myths have you been unable to refute?
Closing these gaps is the objective of the study and drives questionnaire content.