audience-editorial audit

The Editorial Audit An Editorial Audit gives you data on what your audience wants to read, at what frequency, and via what channels/mediums. This understanding is key to building and maintaining a successful reader base. Why conduct an Editorial Audit? By using a survey to collect responses from a representative sample of your readers, you’ll […]

mail survey response rate

Over the last 70 years, Readex has completed countless mail surveys in a broad spectrum of markets. Based on this experience, when a mail survey is needed, we are often asked about response rate expectations. The short answer is this: It depends. Let’s give you some insight on this topic. At a high level, the […]

Demographic Data

Give your marketers the demographic data they crave by conducting an Audience Profile Study. High-quality research from Readex Research can save you time and doesn’t have to be expensive. A survey done online, by mail, or via a mixed method can keep your budget balanced, satisfy demanding advertisers, and ultimately pull in more sales. Rely […]

dollar incentive

Is One Dollar Enough? What’s the easiest way to boost your survey’s response rate? Place a dollar bill in your survey mailing piece. Over the years, we have included various types of incentives in survey mailing pieces. You name it, we’ve used it: magnets, letter openers, coupons—whatever will fit in the envelope along with the […]

Color Survey Mailing Stationery

Should I use color stationery in my survey mailing piece? Occasionally we are asked if color stationery (versus black and white) is better to use in a survey mailing piece. Our Opinion: If you’re looking to use color to boost your survey’s response rate, it might not be worth the extra printing cost. While the […]

Survey Mailing List Gone Awry

Survey Mailing List Gone Awry? Recently, we implemented a mail survey that was intended to represent a group of professionals. Based on previous history surveying this group, the length of the questionnaire, and the use of two survey mailings (one initial mailing followed by a mailing to non-respondents), all involved in this project expected a […]

Research Pitfalls

Whether you rely on a market research firm to conduct your surveys or you complete them in-house, you should be aware of 10 hazards we’ve identified that can render your survey useless. Avoiding these pitfalls will help make life easier for both you and your supplier. 1. Setting Fuzzy Objectives Successful studies begin with clear […]

chart

Most online survey services merely provide you with a vehicle to conduct your survey, we offer some reasons to stick with a full-service market research company. Make Sure the Proposal Responds to Your Objectives Low- or no-cost online survey services are attractive because budget dollars are hard to come by. Although you need to make […]

evaluating

Comparing proposals “apples-to-apples” is crucial to establishing which one will best meet your needs. Consider these ideas to help you focus on the details that contribute to a successful survey. Make Sure the Proposal Responds to Your Objectives The proposal process begins before the research firm offers you their take on how they recommend you […]