We respect your privacy and want to provide you with alternatives in the event that you do not wish to participate in surveys from that particular survey sponsor in the future.

Readex Research uses email communications to invite you to participate in online surveys that we conduct for our clients.

To opt out of upcoming invitations from Readex on behalf of the sponsor of the survey you have been invited to participate in, please follow the opt-out directions on the bottom of the survey invitation you received.

Readex Research Privacy Policy

In addition to our policies regarding privacy, Readex Research abides by all generally accepted practices and procedures used by market research firms.

Company Background and Websites

Readex Research is a full-service market research company with all operations based in Stillwater, Minnesota. We have complete in-house capabilities to conduct mail and online surveys, while using partners to collect data when other methodologies are required. Our three business units offer market research services for media companies that publish magazines and operate trade shows, associations that need to conduct surveys of their members, and corporate clients that require assistance with all or parts of their survey research needs.

This privacy statement covers the following websites operated by Readex Research:,,,, and Readex Research is not responsible for the privacy practices or the content of other websites. (We recommend that you carefully read the privacy policies of each site you visit.) Readex Research’s primary company website is,,, and (collectively referred to as “Readex Survey Websites”) are our survey websites, each used to host online surveys.

To help you more quickly find information that is pertinent to your visit, this statement contains three main sections: Survey Respondents, Readex Research Clients, and Readex Research Website Visitors and Users. You will find additional sections, pertaining to specific scenarios and requirements, following those three sections.

Definition of Personal Information

“Personal Information” means information that (a) is about, or relates to, an identified or identifiable individual, (b) can be linked to that individual, and (c) is recorded. Personal Information may include, among other things, an individual’s name, address, phone number, email address, or social security, national health insurance, or an equivalent number. For further clarity, the term “Personal Information” does not include information that pertains to a specific individual, but from which that individual cannot reasonably be identified.

“Sensitive Personal Information” is a subset of Personal Information that indicates an individual’s medical or health condition, racial or ethnic origin, political opinions, religious or philosophical beliefs, ideological views or activities, information on social security measures, union membership, sexual orientation, administrative or criminal proceedings and sanctions, or actual or alleged criminal activity.

Survey Respondents: Confidentiality

As a marketing research company, we collect data from study participants in order to help our clients understand the needs of their customers or members, as well as the general marketplace. This data is often collected through mail and online surveys, though it can also be collected through phone interviews, focus groups, and other research methodologies.

Readex Research’s surveys generate reports with data tables and summaries that are used by our customers, and in turn, may be used by our customers within their respective markets. These data are typically used to inform decisions, understand the needs and interests of stakeholders, or to evaluate attitudes and opinions on issues of interest. In most cases, data that is collected from individual survey participants is reported back to our clients in combination with other participants.

Readex Research services the market research industry; whether conducting surveys, writing reports, consulting, or something else, all we do is in the interest of market research. In virtually every instance, these surveys use contact lists provided by our clients. However, there are a few occasions when a third party list provider is used or a panel provider is used. We do not maintain or offer for rental mailing lists or email address files. We only collect data via surveys. Once your survey experience is completed and your response submitted, our link to you is severed.

Respondent confidentiality and the guarantee of confidentiality is the lifeline of our business. Readex Research and all employees of the company understand this concept and have agreed to abide by the principles and practices outlined within this statement.

Without explicit permission, respondent identity and/or respondent-identifiable information will not be released for anything other than judicious follow-on research use by another research firm or the client’s research department. When released for research purposes, Readex will reach explicit agreement with the receiving party about the limitations on use of such data. The use of confidential information for any purpose other than additional research or analysis, unless explicitly agreed to by respondents, is expressly prohibited. More information may be found within Readex Research’s Commitment to Research Done Right.

Any Personal Information provided when participating in an online sweepstakes or other online incentive program we host is used only for the purpose of fulfilling the given prize or incentive.

Survey Respondents: Information Sharing

Readex Research does not sell your Personal Information. We use the information you may provide to us for internal purposes and share it only for the limited purposes described herein. Protecting survey participants’ privacy has always been an important part of our business. It is essential that all survey respondents be assured that no Personal Information is shared with third parties, other than in the circumstances explained in the Survey Respondents: Confidentiality section of this policy statement.

We do occasionally host surveys which provide respondents with the opportunity to share their information with the client conducting the survey. In these cases, an option to share contact information is included in the survey, allowing the respondent to opt-in to having their information shared (anonymous survey data will still be used in aggregate, regardless).

There may be cases where a third party has sent out invitations to a survey Readex Research hosts. In such cases, any Personal Information collected for the purpose of removing respondents from future survey invitations will be provided to the third party for that purpose only.

Readex Research’s websites may contain links to information on other websites. We do not have any control over these other websites, and therefore we cannot be responsible for the protection and privacy of any information that you provide while visiting those sites. Those websites are not governed by this privacy policy, and if you have questions about how a website uses your information, consult that site’s privacy statement.

Survey Respondents: Opting-Out of Survey Invitations

Readex Research uses email communications to invite you to participate in online surveys that we conduct for our clients. We respect your privacy and want to provide you with alternatives in the event that you do not wish to participate in surveys from that survey sponsor in the future.

To opt out of upcoming invitations from Readex on behalf of the sponsor of the survey you have been invited to participate in, please follow the opt-out directions on the bottom of the survey invitation you received.

Survey Respondents: Handling of Personal Information

All Personal Information is handled in accordance with the policies listed within this privacy policy. You may opt out of the collection of Personal Information by choosing not to respond to any questions asking for Personal Information, or by choosing not to complete the survey at all. Further, you may contact us if you would like to opt out of (1) the disclosure of your Personal Information to a third party (as outlined elsewhere in this privacy policy), or (2) the use of your Personal Information for a purpose other than the purpose for which it was originally collected or subsequently authorized by you. Please submit such opt-out requests to

Readex Research Clients: How Survey Lists Are Used

When you submit a list to us for the purpose of conducting a survey, all contents of that list are kept confidential. We do not share details of any list that you send to us to any outside party. The only exception to this policy is in final report documents provided to you by Readex in which, for the purpose of full disclosure, details about the survey sample are included.

We only send survey invitations to sample members. List members not selected to receive survey invitations are kept confidential. In addition, any other business information that you may provide us during the course of a survey is kept secure and confidential.

Most of our online surveys provide respondents with the opportunity to enter a sweepstakes or receive some other incentive. In order to fulfill the incentive offer, respondents to the survey have their email addresses placed in a drawing for the chance to win the incentive offer. Once this drawing is made and the incentive fulfilled, the list and its contents are not used for any other purposes.

Readex Research Clients: Opting-Out of Other Communications

If you receive email notifications when we publish new Library content, and you no longer wish to receive these notifications, please send your opt-out request to You may also opt out by using the opt-out channel included with each notification.

From time-to-time we send marketing information by email to customers and prospects. If you do not wish to receive such marketing information from us, please send your request to

Readex Research Website Visitors and Users

We passively collect information to make your browsing experience more pleasant, and to understand what areas of our sites are more popular, what areas may require improvement, and what technologies are being used by visitors to our sites. This information helps us to update and improve our sites. We also use this information for security purposes, such as to detect and to block security breaches, and to detect violations of our quality standards, for example, detecting multiple survey responses from the same user.

Cookies are small text files stored on your computer by a website that assigns a numerical user ID and stores certain information about your online browsing. When we use cookies, we do so to help us recognize you as a prior user of this site. The cookie file does not store your Personal Information.

When visiting Readex Survey Websites, cookies are used to allow you to resume your survey where you left off. These cookies are used for no other purpose, and are essential to the functionality of our website.

If you prefer not to receive cookies from our websites you can disable their use in your browser settings. By doing so you may reduce the functionality of the web pages you view.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and click stream data. This information is essential in detecting and preventing fraud and unauthorized access, and in maintaining the security of our systems. These logs are stored in a safe and secure manner, kept only as long as required to ensure our systems are secure, and will never be used for any other purpose.

When visiting certain areas of our websites, you may be provided online forms to contact us with any questions or comments, or to inquire about further information on our products or services. Responses to such inquiries will be sent via email as soon as possible after receipt.

Any Personal Information you provide via these forms will be used only to contact you, and will not be repurposed without your consent. To change or modify any Personal Information you have provided, or opt-out of any mailings you have signed up for, send an email directly to Responses to such inquiries will be sent via email or regular mail within 30 days upon receipt.

While navigating Readex Research websites you may be directed to content or functionality that is hosted by a third party supplier, not on a Readex Research owned domain. When information is collected on behalf of Readex Research exclusively, the Readex Research privacy policy will be referenced on the site and will govern how your information is used. For other, non-Readex Research sites, the site owner’s privacy policy will be referenced.

CAN-SPAM Voluntary Compliance

Although not covered by the Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM Act”), Readex Research voluntarily complies with key privacy and disclosure provisions of the CAN-SPAM Act, including:

  • providing a physical address for Readex Research or the Readex Research affiliate sending the email message; and,

  • providing a clear and simple opt-out method which is always honored.

Children’s Online Privacy Protection ACT (COPPA)

Please be aware that we never intentionally conduct surveys with children under the age of 13. Those under the age of 18 but at least 13 years of age may only participate in surveys under the supervision of a parent or legal guardian. Children under the age of 13 may not complete our surveys.

If a parent or guardian learns that a child of theirs who is under the age required by the national laws where they reside has provided us with Personal Information without their permission, such parent or guardian may contact us at the email address or mailing address listed at the bottom of this page if he or she would like this information deleted from our records. We will use reasonable efforts to delete the child’s information from our databases.

Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose Personal Information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served on our website.

Safety and Security

We employ advanced technology and internal processes to protect the information our clients release to us. Additionally, only select, authorized employees have access to the data collected for processing and maintain the database that stores list information.

Readex Research also safeguards all information it collects through its websites from unauthorized access. Only authorized Readex Research employees or agents carrying out permitted business functions are allowed to access this information. In addition, each employee of Readex Research is required to sign a confidentiality agreement requiring him or her to keep confidential all Personal Information of survey respondents. Employees who violate the confidentiality agreement are subject to disciplinary actions, including termination when appropriate.

In the unlikely event that Readex Research suffers a breach of its security systems and an individual or entity gains unauthorized access to any information stored on Readex Research servers, Readex Research will immediately investigate the security breach, and will provide prompt notice to any individual whose information was affected.

EU-U.S. and Swiss-U.S. Privacy Shield

Readex Research complies with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Information transferred from the European Union and Switzerland to the United States, and operates under jurisdiction of the Federal Trade Commission (FTC). Readex Research has certified to the Department of Commerce that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

EU-U.S. and Swiss-U.S. Privacy Shield Principles

We have taken additional steps to facilitate the secure transfer of Personal Information from the European Economic Area (EEA) and Switzerland to the United States. These additional principles are outlined below, and apply to residents of the EEA and Switzerland.


When we collect Personal Information from you, we will notify you of the purpose for which we are collecting and using your Personal Information. Any Personal Information will be stored solely for the purpose of the research and only kept as long as necessary to complete the research.


You will be given the opportunity to choose (opt out) whether the Personal Information you share is to be disclosed to a third party (e.g., our client), other than when a third party is acting as an agent to perform a specific task on behalf of and under the instructions of Readex Research (e.g., survey hosting or tabulating data).

You will also be given the opportunity to choose (opt out) whether the Personal Information you have provided can be used for a materially different purpose than that for which it was originally collected or subsequently authorized.

If there is ever a need for us to share Sensitive Personal Information we have collected with a third party, we will inform you of this before asking for this type of information and provide the option for you to affirmatively consent to the collection of such data. In addition, we will seek affirmative consent before the use of such data for a different purpose than we collected it for or than you later authorized.

Readex Research may be required to disclose your Personal Information to a third-party when required to do so by law (including to meet national security or law enforcement requirements), or to protect someone’s safety, or our rights or property.

Accountability for Onward Transfer

Third party agents who work with Readex Research on studies involving personal data of EEA and Swiss citizens are contractually obligated to provide at least the same level of privacy protection as required by the Principles. Readex Research has potential liability in cases of onward transfer to third party agents in accordance with the accountability for onward transfer principle.

Data Security

We take the security of your information seriously. Access to your Personal Information is restricted and limited to Readex Research staff members and third parties who have an explicit need to access such information for a legitimate business purpose, such as sending email invitations, hosting an online survey, or processing data. We take reasonable precautions to protect Personal Information in our possession from loss, misuse and unauthorized access, disclosure, alteration, and destruction.

Data Integrity and Purpose Limitation

All research data we collect is kept strictly confidential and never shared for any reason outside of the expectations for the research. All Personal Information that we collect is done so by permission only. We only collect Personal Information that is relevant to the purposes for which it is to be used, and to the extent necessary for those purposes, we will take reasonable steps to ensure that personal data is reliable for its intended use, accurate, complete, and current


We will make available to you your Personal Information in our custody or control that we have collected, upon your written request, to the extent required and/or permitted by applicable law so that you can correct, amend, or delete information where it is inaccurate, or has been processed in violation of the Principles, except where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in the case in question, or where the rights of persons other than the individual would be violated.

In order to request access to your information, contact us in writing at the physical or email addresses provided below, and we will attempt to fulfill your request within 30 days.

Recourse, Enforcement, and Liability

Readex Research uses a self-assessment approach to ensure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible, and in conformity with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks.

In compliance with the Privacy Shield Principles, Readex Research commits to resolve complaints about our collection or use of your Personal Information. EEA and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Readex Research’s Security & Privacy Officer using the contact information at the bottom of this page.

Readex Research commits to cooperating with the panel established by the EU data protection authorities (DPAs) and/or the Swiss Federal Data Protection and Information Commissioner, and complying with the advice given by the panel and/or Commissioner with regard to data transferred from the EEA and/or Switzerland.

Under certain limited conditions, individuals may invoke binding arbitration before the Privacy Shield Panel to be created by the U.S. Department of Commerce and the European Commission.

General Data Protection Regulation

Readex Research is committed to maintaining the levels of security and privacy necessary to comply with the European Union’s (EU) General Data Protection Regulation (GDPR).

Readex Research conducts many surveys each year, acting in the role required of us by our clients. For some projects, we act in the role of Data Controller; for other projects, we act as a Data Processor.

“Data Controller” means the party that determines the purposes or means of the processing of Personal Information.

“Data Processor” means the party that processes Personal Information on behalf of a Data Controller.

Readex Research as a Data Controller

While rarely acting as a full Data Controller, there are times when we act as a Joint Data Controller. In partnership with our clients, we help design and deploy surveys in the most effective manner possible.

When Readex acts in this role, we may ask for your Personal Information. When this is necessary, we will inform you of the ways in which we plan to use your data, and seek your consent before collecting it.

There are times when we may ask you for Sensitive Personal Information. When this is necessary, we will inform you of the ways in which we plan to use your data, and seek explicit consent before collecting this special subset of Personal Information.

For the majority of our studies, your data will only be used in an aggregate form, generating summary reports and tabulations. Your data may be shared with the client we have partnered with to facilitate judicious follow-on research by another research firm or the client’s research department. Your data will never be released for any other purpose. If we ever need to use your data for a purpose other than that listed here, we will first describe that purpose to you and ask for your consent.

If there is ever a need to repurpose the data we have collected about you, we will first contact you to seek your consent to this new purpose. Your data will not be repurposed without this consent.

We will retain your personal data for as long as reasonably necessary in accordance with the purpose of the processing communicated to you as part of the consent notice.

You may at any time revoke your consent, or request access to, modification of, or deletion of your data. To do so, you may contact us using the contact information located on the survey website, or contact our Data Protection Officer (contact details below). Whatever your request, we will respect it and do our best to comply in a reasonable amount of time. We will work to share your request with the client with whom we’ve shared your data (if such a client exists). For the quickest resolution, we suggest you contact said client directly.

Readex Research as a Data Processor

When Readex Research acts as a Data Processor, we exert no control over the purpose or means of the data processing effort. We process all data per the instructions of our client, with no direct relationship with the individuals whose personal data we are collecting or processing.

When Readex acts in this role, we may ask for your Personal Information. When this is necessary, we may do so as a result of a client’s legitimate interest in its relationship with you. In cases where a legitimate interest does not apply, we may instead seek your consent to collect your Personal Information. When this is necessary, we will inform you of the ways in which we plan to use your data, and seek your consent before collecting it.

There are times when we may ask you for Sensitive Personal Information. When this is necessary, we will inform you of the ways in which we plan to use your data, and seek explicit consent before collecting this special subset of Personal Information.

We will retain your personal data for as long as our client has instructed us to, in order to fulfill our contractual duties with said client.

In such instances, all requests to revoke consent, or access, modify, or delete your data should be directed to the client sponsoring the survey, as they are the Data Controller. If we receive a request from a client to remove or modify your data, we will do so within a reasonable timeframe.

How to Contact Us

If you have questions or comments about this privacy statement, please contact us as follows:

Dan Brust
Security & Privacy Officer/Data Protection Officer
Readex Research
2251 Tower Drive West
Stillwater, MN 55082 USA

Online Survey Help: When asking for help with a survey, please mention the survey web site address with which you are having difficulties.

Other Email Inquiries:

Telephone: (800) 873-2339 or (651) 439-1554

For all other inquiries regarding this privacy statement please contact us by email at

Responses to such inquiries may be sent via email or regular mail within 30 days upon receipt.

Revised: February 21, 2019