ad performance

Keeping Tabs on Print Ad Performance

On average, in 2014 about 7 out of 10 (70%) reported that they saw a 1-page, 4-color ad, while 1 in 4 of all respondents read the ad. The saw average has exceeded the 2008 levels and continues to stay strong. The read average has hovered around the 25% to 26% mark since 2004 when […]

Effective Advertising

Creating Effective Advertising

Before you get started… Creating an effective advertisement begins with establishing its objective. Should the ad sell the company image or a product? Is it expected to bring the reader to the point of purchase or just present an idea for consideration? For what audience is the product intended? Answering these questions before starting to […]

Research Pitfalls

Avoiding Common Research Pitfalls

Whether you rely on a market research firm to conduct your surveys or you complete them in-house, you should be aware of 10 hazards we’ve identified that can render your survey useless. Avoiding these pitfalls will help make life easier for both you and your supplier. 1. Setting Fuzzy Objectives Successful studies begin with clear […]


Work with a Full-Service Research Company

Most online survey services merely provide you with a vehicle to conduct your survey, we offer some reasons to stick with a full-service market research company. Make Sure the Proposal Responds to Your Objectives Low- or no-cost online survey services are attractive because budget dollars are hard to come by. Although you need to make […]


How Sponsors, Objectives, & Research Organizations Impact a Survey

Sponsor and Objective The sponsor of the survey and the objective go hand in hand. Learning who sponsored the survey gives you an idea of possible objectives. It also alerts you to if there may be biases resulting from the organization’s mission or core beliefs. When you know the sponsor, you can decide whether you […]


Evaluating Survey Research Proposals

Comparing proposals “apples-to-apples” is crucial to establishing which one will best meet your needs. Consider these ideas to help you focus on the details that contribute to a successful survey. Make Sure the Proposal Responds to Your Objectives The proposal process begins before the research firm offers you their take on how they recommend you […]

Print vs Online Media

Mail or Online Surveys. Which is Best?

When it comes to choosing whether it makes more sense for you to conduct a traditional (paper/pencil) mail or online survey (e-mail/Internet), there are a variety of factors that should influence your thinking. Listed below are some of them:


How Response Rate Affects A Survey

How Response Rate Affects A Survey Survey 2: Four of the ten students respond, including the two who received A’s, so according to this survey, 50% of the students received A’s. Survey 3: Six of the ten students respond. With two receiving A’s, this survey reports that 33% of the students received A’s. So, what […]

Use Questions Not Riddles

Remember: They’re Survey Questions, Not Riddles

Planning a survey requires many steps and decisions along the way: “How many people do I need to survey? How am I going to distribute the survey?” And, while people often figure out what questions they want to ask, many overlook the importance of expert questionnaire design. It’s natural to believe that anyone can create […]