Reader Action

Readers Who Took Action & Time Spent with an Issue

The analysis was based on studies conducted by Readex Research on behalf of publications.

68% found 1p4c ads informative

Print Publication Readership Fast Facts

These averages include scores from 25,175 1-page, 4-color ads measured in Readex Ad Perception Studies™. Saw scores are based on the percentage of readers who responded that an ad was Attention-Getting, Believable, or Informative.

Media Usage

How Media was Used in 2012, Media Usage Results

835 respondents answered questions about their use of different media forms for work-related information gathering. This group represents an attractive group for advertisers: 96% are involved in purchasing decisions and 83% are managers or higher. Almost 8 in 10 surveyed rely on print, e-newsletters, and search engines. Fewer than 1 in 3 use social media […]

Black & White Film

Black and White Ads Struggle in A Colorful World

Our world is filled with color. Look around. Peek out a window or at your computer screen. Nature doesn’t come in grayscale and our electronic devices no longer dictate an artificial black and white world. Despite the millions of colors that surround us, some advertisers insist upon running black and white ads. To see the […]

Agricultural Research

Agri Study Sees Consistent Use of Media Channels

American Business Media’s Agri Council conducted an update to their 2010 Media Channel Study. The council wanted to look at how farmers and ranchers use the many communication channels that serve their operations and observe the changes that could impact how marketers may formulate their communication plans. The current survey replicated 2010’s methodology: a mailed […]

Sample Size Using Fruit

Stratifying a Sample

Aggregated results allow you to make claims such as, “20% of respondents work for manufacturing firms.” It may be helpful to look deeper and determine the characteristics of the manufacturing firms. You might discover that “of the 20% who work for manufacturing firms, 90% work for companies with more than 100 employees.” Then you could […]

Print Media

Going 4 for 4: Readers Continue to Read Print Magazines

As media usage habits continue to evolve, it’s important to keep a close eye on key indicators of people’s engagement with print publications. While every audience is different, these averages can help illustrate to advertisers that readers continue to be engaged with printed publications. One of the measures historically collected from readers is how many […]

Reader Profile Analytics

Science News Proves Reader Passion with a Profile Survey

During the transformation of Science News from a 16 page weekly to a 36-page bi-weekly publication, the advertising sales department recognized the need to gather a profile of readers that made advertising in the publication irresistible. By conducting a mail survey, Science News was able to document readers’ purchasing influence and activity in categories of […]

Present Ad Results

Presenting Ad Survey Results

A Quick Guide to Presenting Ad Effectiveness Results Whether you have good news or not-so-good news to share, you can confidently share ad readership study results with your advertisers using the following steps. 1. Prepare by looking at your advertiser’s ad as well as competitive ads. Look at high scoring ads to learn the techniques […]