The analysis was based on studies conducted by Readex Research on behalf of publications.
These averages include scores from 25,175 1-page, 4-color ads measured in Readex Ad Perception Studies™. Saw scores are based on the percentage of readers who responded that an ad was Attention-Getting, Believable, or Informative.
835 respondents answered questions about their use of different media forms for work-related information gathering. This group represents an attractive group for advertisers: 96% are involved in purchasing decisions and 83% are managers or higher. Almost 8 in 10 surveyed rely on print, e-newsletters, and search engines. Fewer than 1 in 3 use social media […]
Our world is filled with color. Look around. Peek out a window or at your computer screen. Nature doesn’t come in grayscale and our electronic devices no longer dictate an artificial black and white world. Despite the millions of colors that surround us, some advertisers insist upon running black and white ads. To see the […]
American Business Media’s Agri Council conducted an update to their 2010 Media Channel Study. The council wanted to look at how farmers and ranchers use the many communication channels that serve their operations and observe the changes that could impact how marketers may formulate their communication plans. The current survey replicated 2010’s methodology: a mailed […]
Aggregated results allow you to make claims such as, “20% of respondents work for manufacturing firms.” It may be helpful to look deeper and determine the characteristics of the manufacturing firms. You might discover that “of the 20% who work for manufacturing firms, 90% work for companies with more than 100 employees.” Then you could […]
As media usage habits continue to evolve, it’s important to keep a close eye on key indicators of people’s engagement with print publications. While every audience is different, these averages can help illustrate to advertisers that readers continue to be engaged with printed publications. One of the measures historically collected from readers is how many […]
During the transformation of Science News from a 16 page weekly to a 36-page bi-weekly publication, the advertising sales department recognized the need to gather a profile of readers that made advertising in the publication irresistible. By conducting a mail survey, Science News was able to document readers’ purchasing influence and activity in categories of […]
A Quick Guide to Presenting Ad Effectiveness Results Whether you have good news or not-so-good news to share, you can confidently share ad readership study results with your advertisers using the following steps. 1. Prepare by looking at your advertiser’s ad as well as competitive ads. Look at high scoring ads to learn the techniques […]