MEMBER NEEDS AND EXPERIENCE
Increase your membership retention with a Member Needs and Experience Study.
Member Needs and Experience Studies uncover members’ attitudes, behaviors, and satisfaction with the benefits you provide. They also explore if there are gaps in what your members need and what you are providing them. Furthermore, a Member Satisfaction Study can also look into if there are concerns amongst your members that need to be addressed.
Times are changing and so are the needs of your members.
By fielding a member survey, you will learn what further services and benefits your members are looking for from you. Include former and potential members in your study for increasingly helpful data. This will help your organization plan ways to prevent non-renewals while also coming up with methods to attract new or lapsed members.
Readex sells these studies on a proposal basis, with prices driven by factors such as the method of data collection, questionnaire size/scope, sampling plan, and the deliverables.