READEX RESEARCH
PRIVACY POLICY

We respect your privacy and want to provide you with alternatives in the event that you do not wish to participate in surveys from that particular survey sponsor in the future.

Readex Research uses email communications to invite you to participate in online surveys that we conduct for our clients.

To opt out of upcoming invitations from Readex on behalf of the sponsor of the survey you have been invited to participate in, please follow the opt-out directions on the bottom of the survey invitation you received.

Readex Research Privacy Policy

Readex Research is a survey research company with all operations based in Stillwater, Minnesota. We have complete in-house capabilities to conduct mail and online surveys. We work for media companies that publish magazines and operate trade shows, member-driven organizations that need to conduct surveys of their members, and corporate clients that require assistance with all or parts of their survey research needs, in particular mail surveys.

This privacy statement covers the following websites operated by Readex Research: readexresearch.com, readexsurvey.com, readexsurvey.net, readexweb.com, and readexweb.net. Readex Research’s primary company website is readexresearch.com. readexsurvey.com, readexsurvey.net, readexweb.com, and readexweb.net (collectively referred to as “Readex Survey Websites”) are our survey websites, each used to host online surveys.

Definition of Personal Information

“Personal Information” means information that (a) is about, or relates to, an identified or identifiable individual, (b) can be linked to that individual, and (c) is recorded. The term “Personal Information” does not include data that pertains to a specific individual but will not lead to the individual being identified.

“Sensitive Personal Information” is a subset of Personal Information that indicates an individual’s medical or health condition, racial or ethnic origin, political opinions, religious or philosophical beliefs, ideological views or activities, information on social security measures, union membership, sexual orientation, administrative or criminal proceedings and sanctions, or actual or alleged criminal activity.

Survey Respondents: Confidentiality

As a survey research company, we collect data from study participants in order to help our clients understand the needs of their readers, subscribers, customers or members, as well as the general marketplace. This data is collected through mail and online surveys.

Readex’s survey activity yields data files, reports with data tables and summaries that are used by our customers, and in turn, may be used by our customers within their respective markets. These data are typically used to help inform decisions, understand the needs and interests of stakeholders, or to evaluate attitudes and opinions on issues of interest. In most cases, data that is collected from individual survey participants is reported back to our clients in combination with other participants.

In virtually every instance, these surveys use contact lists provided by our clients. However, there are a few occasions when a third party list provider is used or a panel provider is used. We do not maintain or offer for rental mailing lists or email address files. We only collect data via surveys.

Respondent confidentiality and the guarantee of confidentiality is the lifeline of our business. Readex Research and all employees of the company understand this concept and have agreed to abide by the principles and practices outlined within this statement.

Without explicit, freely-given permission, respondent data, respondent identity and/or respondent-identifiable information will not be released for anything other than legitimate, judicious follow-up research or further analysis by 1) the client’s research department or 2) possibly another research firm. When released for research purposes, Readex will reach explicit agreement with the receiving party about the limitations on use of such data. The use of said information for any purpose other than additional research or analysis, unless explicitly agreed to by respondents, is expressly prohibited. More information may be found within Readex Research’s Commitment to Research Done Right.

Any Personal Information provided when participating in an online sweepstakes or other online incentive program we host is used only for the purpose of fulfilling the given prize or incentive.

Survey Respondents: Information Sharing

Readex Research does not sell your Personal Information. We use the information you may provide to us for the survey research purpose only. No Personal Information is shared with other parties other than under the circumstances explained in the previous “Survey Respondents: Confidentiality” section of this policy statement.

We do occasionally host online surveys which provide respondents with the opportunity to share their information with the client conducting the survey. In these cases an opt-in provision to share information is included in the survey.

There are instances in which a client or third party has sent out invitations to a survey Readex Research hosts. In such cases, any Personal Information collected for the purpose of removing respondents from future survey invitations will be provided to the client or third party for that purpose only.

Readex Research’s websites may contain links to information on other websites. We do not have any control over these other websites, and therefore we cannot be responsible for the protection and privacy of any information that you provide while visiting those sites. Those websites are not governed by this privacy policy, and if you have questions about how a website uses your information, consult that site’s privacy statement.

Survey Respondents: Opting-Out of Survey Invitations

Readex Research uses email communications to invite you to participate in online surveys that we conduct for our clients. We respect your privacy and want to provide you with alternatives in the event that you do not wish to participate in surveys from that survey sponsor in the future.

To opt out of upcoming invitations from Readex on behalf of the sponsor of the survey you have been invited to participate in, please follow the opt-out directions on the bottom of the survey invitation you received.

Survey Respondents: Handling of Personal Information

All Personal Information is handled in accordance with the policies listed within this privacy policy. You may opt out of the collection of Personal Information by choosing not to respond to any questions asking for Personal Information, or by choosing not to complete the survey at all.

Readex Research Clients: How Survey Lists Are Used

When you submit a list to us for the purpose of conducting a survey, all contents of that list are kept confidential. We do not share details of any list that you send to us to any outside party. The only exception to this policy is in final report documents provided to you by Readex in which, for the purpose of full disclosure, details about the survey sample, i.e. the list, are included.

We only send survey invitations to sample members. List members not selected to receive survey invitations are kept confidential. In addition, any other business information that you may provide us during the course of a survey is kept secure and confidential.

Most of our online surveys provide respondents with the opportunity to enter a sweepstakes or receive some other incentive. In order to fulfill the incentive offer, respondents to the survey have their email addresses placed in a drawing for the chance to win the incentive offer. Once this drawing is made and the incentive fulfilled, the list and its contents are not used for any other purposes.

Readex Research Website Visitors and Users

We passively collect information to make your browsing experience more pleasant, and to understand what areas of our sites are more popular, what areas may require improvement, and what technologies are being used by visitors to our sites. This information helps us to update and improve our sites. We also use this information for security purposes, such as to detect and to block security breaches, and to detect violations of our quality standards, for example, detecting multiple survey responses from the same user.

Cookies are small text files stored on your computer by a website that assigns a numerical user ID and stores certain information about your online browsing. When we use cookies, we do so to help us recognize you as a prior user of this site. The cookie file does not store your Personal Information.

When visiting Readex Survey Websites, cookies are used to allow you to resume your survey where you left off. These cookies are used for no other purpose, and are essential to the functionality of our website.

If you prefer not to receive cookies from our websites you can disable their use in your browser settings. By doing so you may reduce the functionality of the web pages you view.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and click stream data. This information is essential in detecting and preventing fraud and unauthorized access, and in maintaining the security of our systems. These logs are stored in a safe and secure manner, kept only as long as required to ensure our systems are secure, and will never be used for any other purpose.

When visiting certain areas of our websites, you may be provided online forms to contact us with any questions or comments, or to inquire about further information on our products or services. Responses to such inquiries will be sent via email as soon as possible after receipt.

Any Personal Information you provide via these forms will be used only to contact you, and will not be repurposed. To change or modify any Personal Information you have provided, or opt-out of any mailings you have signed up for, send an email directly to info@readexresearch.com. Responses to such inquiries will be sent via email or regular mail within 30 days upon receipt.

While navigating Readex Research websites you may be directed to content or functionality that is hosted by a third party supplier, not on a Readex Research owned domain. When information is collected on behalf of Readex Research exclusively, the Readex Research privacy policy will be referenced on the site and will govern how your information is used. For other, non-Readex Research sites, the site owner’s privacy policy will be referenced.

CAN-SPAM Voluntary Compliance

Although not covered by the Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM Act”), Readex Research voluntarily complies with key privacy and disclosure provisions of the CAN-SPAM Act, including:

  • providing a physical address for Readex Research or the Readex Research affiliate sending the email message; and,

  • providing a clear and simple opt-out method which is always honored.

Children’s Online Privacy Protection ACT (COPPA)

Please be aware that we never intentionally conduct surveys with children under the age of 13. Those under the age of 18 but at least 13 years of age may only participate in surveys under the supervision of a parent or legal guardian. Children under the age of 13 may not complete our surveys.

If a parent or guardian learns that a child of theirs who is under the age required by the national laws where they reside has provided us with Personal Information without their permission, such parent or guardian may contact us at the email address or mailing address listed at the bottom of this page if he or she would like this information deleted from our records. We will use reasonable efforts to delete the child’s information from our databases.

Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose Personal Information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served on our website.

Safety and Security

We employ advanced technology and internal processes to protect the information our clients release to us. Additionally, only select, authorized employees have access to the data collected for processing and maintain the database that stores list information.

Readex Research also safeguards all information it collects through its websites from unauthorized access. Only authorized Readex Research employees or agents carrying out permitted business functions are allowed to access this information. In addition, each employee of Readex Research is required to sign a confidentiality agreement requiring him or her to keep confidential all Personal Information of survey respondents. Employees who violate the confidentiality agreement are subject to disciplinary actions, including termination when appropriate.

In the unlikely event that Readex Research suffers a breach of its security systems and an individual or entity gains unauthorized access to any information stored on Readex Research servers, Readex Research will immediately investigate the security breach, and will provide prompt notice to any individual whose information was affected.

Readex Research as a Data Processor

When Readex Research acts as a Data Processor, we exert no control over the purpose or means of the data processing effort. We process all data per the choices and instructions of our client, with no direct relationship with the individuals whose personal data we are collecting or processing.

We will retain your personal data for as long as our client has instructed us to in order to fulfill our contractual duties with said client. Any requests to revoke your consent or to access, modify, or delete your data should be directed to the client sponsoring the survey, as they are the Data Controller. If we receive any such requests from a client, we will do so within a reasonable timeframe.

EU-U.S. and Swiss-U.S. Privacy Shield

Readex Research has been complying with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Information transferred from the European Union, the United Kingdom, and Switzerland to the United States, and operates under jurisdiction of the Federal Trade Commission (FTC). However, a decision by the European Court of Justice on 16 July, 2020 invalidated the EU-US Privacy Shield. On 8 September 2020 the FDPIC of Switzerland issued an opinion concluding the Swiss-U.S. Privacy Shield does not provide an adequate level of data protection. As a result, Readex Research seeks specific Consent from prospective survey participants before collecting data for any survey. While Privacy Shield agreements are now invalidated, we still adhere to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability.

Notice

When we collect Personal Information from you, we will notify you of the purpose for which we are collecting and using your Personal Information. Any Personal Information will be stored solely for the purpose of the research and only kept as long as necessary to complete the research.

Choice

We do not share Personal Information or Sensitive Personal Information with third parties, the only exceptions being when required to do so by law, to protect an individual’s safety, rights or property or when a third party performs a specific task under our instruction such as survey hosting or special statistical analysis.

As is always the case, any survey respondent has the choice to not participate in a study.

Accountability for Onward Transfer

Third party agents who work with Readex Research on studies involving personal data of EEA, United Kingdom, and Swiss citizens are contractually obligated to provide at least the same level of privacy protection as required by the Principles. Readex Research has potential liability in cases of onward transfer to third party agents in accordance with the accountability for onward transfer principle.

Data Security

Access to your Personal Information is restricted and limited to Readex Research staff members and third parties who have an explicit need to access such information for a legitimate business purpose, such as sending email invitations, hosting an online survey, or processing data. We take reasonable precautions to protect Personal Information in our possession from loss, misuse and unauthorized access, disclosure, alteration, and destruction.

Data Integrity and Purpose Limitation

All research data we collect is kept strictly confidential and never shared for any reason outside of the expectations for the research or as may be required by law or legal action. We only collect Personal Information that is relevant to the purposes for which it is to be used.

Access

If we still have any data supplied by you from a survey, meaning it has not been deleted. We will make available to you your Personal Information in our custody or control that we have collected, to the extent required and/or permitted by applicable law, once this request is received by us from the Data Controller. This will be done so that you can correct, amend, or delete information where it is inaccurate or has been processed in violation of the Principles, except where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in the case in question, or where the rights of persons other than the individual would be violated.

Recourse, Enforcement, and Liability

Readex Research uses a self-assessment approach to ensure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible, and in conformity with existing regulations as are applicable.

To stay in alignment with the spirit of Privacy Shield Principles and as a Data Processor Readex Research commits to resolve complaints about the collection or use of your Personal Information. EEA, United Kingdom, and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Readex Research’s Security & Privacy Officer using the contact information at the bottom of this page.

Readex Research continues to commit to cooperation with appropriate EU data protection authorities (DPAs) and/or the Swiss Federal Data Protection and Information Commissioner, and complying with the any advice by authorities with regard to data transferred from the EEA, the United Kingdom, and Switzerland.

General Data Protection Regulation (GDPR)

Readex Research is committed to maintaining the levels of security and privacy necessary to comply with the European Union’s (EU) General Data Protection Regulation (GDPR).

We are involved with the deployment of many surveys each year on behalf of clients, acting as Data Processor. As such, we work with our clients to provide the services they have specified including the design and deployment of surveys and processing of incoming data.

In survey research projects for which we collect data, we may ask for your Personal Information. When this is necessary, we will inform you of the ways in which it is planned to use your data, and seek your consent before collecting it. There are times when we may ask you for Sensitive Personal Information. When this is necessary, we will inform you of the ways in which it is planned to use your data, and seek explicit consent before collecting this special subset of Personal Information.

For the majority of our studies, your data will only be used in an aggregate form, generating summary reports and tabulations. Without explicit, freely-given permission, respondent data, respondent identity and/or respondent-identifiable information will not be released for anything other than legitimate, judicious follow-up research or further analysis by 1) the client’s research department or 2) possibly another research firm. When released for research purposes, Readex will reach explicit agreement with the receiving party about the limitations on use of such data. The use of said information for any purpose other than additional research or analysis, unless explicitly agreed to by respondents, is expressly prohibited. If we ever need to use your data for a purpose other than that listed here, we will first describe that purpose to you and ask for your consent.

You may at any time revoke your consent. Once we verify your identity we will delete any data you have supplied. To do so, you may contact us using the contact information located on the survey website, or contact our Data Protection Officer (contact details below). Whatever your request, we will respect it and do our best to comply in a reasonable amount of time. We will work to share your request with the client with whom we’ve shared your data (if such a client exists). For the quickest resolution, we suggest you contact said client directly.

California Consumer Privacy Act (CCPA)

Readex Research is committed to maintaining the levels of security and privacy necessary to comply with the California Consumer Privacy Act of 2018 (CCPA). In the following section you will find specific disclosures and procedures related to the CCPA.

Information We Collect

Readex Research has collected the following categories of personal information in the last 12 months. Examples are provided to help clarify what each category may include. Readex Research has not collected every type of data listed under each category.

  • Identifiers: Real name; an alias; postal address; email address; unique personal or online identifier; Internet protocol (IP) address; account name; social security number (SSN); driver’s license or passport number; or other similar identifiers.

  • Personal information categories described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), which includes the following additional identifiers: Signature; physical characteristics or description; state identification card number; insurance policy number; education; employment or employment history; bank account number, credit card number, debit card number, or any other financial information; or medical information or health insurance information.

  • Characteristics of protected classifications under California or federal law: Race; religion; gender; national origin; or sexual orientation.

  • Commercial information: Records of personal property; products or services purchased, obtained, or considered; or other purchasing or consuming histories or tendencies.

  • Professional or employment-related information: Current or past job history or performance evaluations.

Information We Do Not Collect

Readex Research has not collected the following categories of personal information in the last 12 months.

  • Biometric information: Hair color; eye color; fingerprints; height; retina scans; facial recognition; voice; and other biometric data.

  • Internet or other electronic network activity information: Browsing history; search history; or information regarding a consumer’s interaction with an Internet website, application, or advertisement.

  • Geolocation data: Physical location or movements.

  • Sensory data: Audio; electronic; visual; thermal; olfactory; or similar information.

  • Education information: Information that is not “publicly available personally identifiable information” as defined in the California Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99): Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

  • • Inferences drawn from other personal information to create a profile reflecting a consumer’s: Preferences; characteristics; psychological trends; predispositions; behavior; attitudes; intelligence; abilities; or aptitudes.

Personal Information Sources and Exclusions

Readex Research obtains the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, as the result of your survey responses.

  • Indirectly from you. For example, from observing your actions on our websites.

  • From our clients. For example, a client for whom we are conducting a study may provide us with data about the respondents they wish us to survey.

Personal information under the CCPA does not include:

  • Publicly available information from government records.

  • Deidentified or aggregated consumer information.

  • Information excluded from the CCPA’s scope, such as:

    • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;

    • Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

Use of Personal Information

The personal information we collect may be used for one or more of the following business purposes:

  • • To data files or reports with data tables and summaries that are used by our customers, and in turn, may be used by our customers within their respective markets. These data are typically used to inform decisions, understand the needs and interests of stakeholders, or to evaluate attitudes and opinions on issues of interest. In most cases, data that is collected from individual survey participants is reported back to our clients in a combined, aggregate form.

  • To remove you from future physical or electronic mailings.

  • To maintain your choice to be removed from future survey invitations.

  • To enter you into a sweepstakes we are running in coordination with a survey.

  • To fulfill your prize, if you win a sweepstakes.

  • To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.

Sharing Personal Information

Your personal information may be shared with the sponsor of the survey you take part in. For more information, see the Survey Respondents: Confidentiality and Survey Respondents: Information Sharing sections of this Policy.

Your personal information will never be shared with, or sold to, any third party other than the survey sponsor without first informing you of this purpose.

In the past 12 months, Readex has shared the following categories of personal information with our clients as part of the survey process:

  • Identifiers.

  • Personal information categories described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

  • Characteristics of protected classifications under California or federal law.

  • Commercial information.

  • Professional or employment-related information.

In the past 12 months, Readex has not sold personal information.

Your Rights and Choices

The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Upon receipt of your verifiable consumer request, we will disclose:

  • The categories of personal information we collected about you.

  • The categories of sources for the personal information we collected about you.

  • Our business or commercial purpose for collecting that information.

  • The categories of third parties with whom we share that personal information.

  • The specific pieces of personal information we collected about you.

  • If we sold or disclosed your personal information for a business purpose.

Deletion Request Rights

You have the right to request that Readex Research delete any of your personal information that we have collected from you and retained, subject to certain exceptions. Upon receipt of your verifiable, we will delete your personal information from our records, unless an exception applies.

We are unable to direct such requests to our survey partners. You should contact the sponsor of a survey, directly, if you would like for them to delete your personal information.

We may deny your deletion requests if retaining the information is necessary for us to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

  • Debug products to identify and repair errors that impair existing intended functionality.

  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.

  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

  • Comply with a legal obligation.

  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable request to our client. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable request related to your personal information. You may also make a verifiable request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We will not discriminate against anyone who chooses to exercise their rights under the CCPA.

California’s “Shine the Light” Law

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, contact us using the information at the bottom of this page. Note that we do not disclose personal information for direct marketing purposes without first informing you of this use of your data.

How to Contact Us

If you have questions or comments about this privacy statement, please contact us as follows:

Scott Zoya
Director, IT, Security & Privacy Officer/Data Protection Officer
Readex Research
2251 Tower Drive West
Stillwater, MN 55082 USA

Online Survey Help: esurveyhelp@readexresearch.com. When asking for help with a survey, please mention the survey web site address with which you are having difficulties.

Other Email Inquiries: DataProtectionOfficer@readexresearch.com.

Telephone: (800) 873-2339 or (651) 439-1554

For all other inquiries regarding this privacy statement please contact us by email at DataProtectionOfficer@readexresearch.com.

Responses to such inquiries may be sent via email or regular mail within 30 days upon receipt.

Revised: October 1, 2020