AD EFFECTIVENESS SURVEYS

Ad Effectiveness studies help you sell more ads. When you sponsor a study for your advertisers, you’ll provide them with the feedback they need to succeed and strengthen your partnerships.

Choose a study below or customize your own!

Ad Perception™

Message Impact®

On Target®

Red Sticker™

Online Ads

“We have conducted four ad effectiveness studies for over 12 years with great success. Our ad sales staff credits the studies for increased business in those issues, and the handsome reports are always handy in presentations and on sales calls.”

Publisher
Security Management


Ad Perception™

This study measures Ads only

Questions Asked:
Is the ad:
• Attention-Getting?
• Believable?
• Informative?

By looking at the techniques used in the highest scoring ads, your advertisers will begin to understand how ads can succeed with their target market.

Message Impact®

This study measures Ads only

Questions Asked:
How do you rate the ad’s:
• Attention-Getting Ability
• Believability
• Information Value

– Feedback on either actions taken or impressions generated
– Verbatim responses to “What message or feeling do you get from this ad?

Verbatim comments bring the numbers to life. Where else will your advertisers get the unvarnished opinion of their target market – just for running an ad in the study issue?

On Target®

This study measures ads only

Questions Asked:
Is the ad:
• Visually Appealing?
• Easy to Read?
• Offering Enough Information?
• Clearly Communicating benefits?

– An Overall Effectiveness Rating
– Verbatim responses to “What could this ad do differently to better communicate with you?

Make sure advertisers understand the value of the verbatim comments. They offer a wealth of information about how advertisers can better communicate with their target market.

Red Sticker™

This study measures Ads and/or Editorial
Red Sticker™ is the only one of our four standard studies that measures editorial.

Questions Asked:
• Do you recall seeing?
• Do you recall reading?
• Did you find it interesting/useful?

Recall-based measures dig deeper to help answer what readers did with the ad.

Online Ad Measurement Survey

Boost your online ad sales, upgrade smaller ads to larger ads, make more sales calls, and strengthen advertiser partnerships. This unique study takes your advertisers past the click counts and gives them a real idea of how online ads will succeed with your audience.

Questions Asked:
How much do you agree that this ad:
• captures my attention
• provides relevant information
• gives me a favorable impression of the company
• clearly identifies the advertiser
• supports previous impressions I had of the company
• has a compelling call to action
• offers the right amount of information
• is an effective online ad

Which of the following elements of this ad is most likely to prompt you to click or take action?
• picture/illustration • logo • text
• contact information/URL • animation • price/special offer

Verbatim responses to “How would you improve this ad?

Get articles designed to take the mystery out of survey research.

Want more information or ready to conduct a survey?

How Readex Ad Effectiveness Studies Work

All our studies measure ad effectiveness. To make things simple, Readex offers four standard studies for print ads and one study for online ads. But we’re no stranger to customizing studies to meet a publisher’s specific needs.

Although each standard study differs by a variety of factors: data collected, reports, price, etc., the method is similar.

4 Big Benefits

1. Bring new advertisers into your studied issue or onto your website.

2. Upgrade current advertisers by setting minimum frequencies, or size/color standards.

3. Reach out more: first to explain the study, then to deliver results.

4. Strengthen relationships with advertisers by offering sound, creative suggestions about the types of ads that seem to work in your market.