MEDIA USAGE RESEARCH
Imagine you are sitting with a prospect and you are asked this question: “Based on my objectives, what mix of your brand’s channels would be best for me?” Now imagine you have research-based information that allows you to provide a specific recommendation. How will that work for you?
This IS possible. The Media Usage Study will help you paint a picture of how often and for what reasons your audience uses the various channels you offer. You’ll be able to use results to create a very specific recommendation. And there’s more good news. If print is still something you offer and believe in, results to this study typically indicate that print is alive and well, a channel that does have a place in the media mix.
The Media Usage study offers tremendous information benefits to your team. You’ll find many different uses for results which will create a very nice return on your investment.