MEDIA USAGE STUDIES
Imagine you are sitting with a prospect and you get this question: “Based on my objectives, what’s going to be the best way to connect with your audience?”
Now imagine you have information that allows you to provide a specific recommendation. How will that work for you?
This IS possible.
The Media Usage Study helps you paint a picture of how often and for what reasons your audience uses the various channels you offer.
The questionnaire uses a pre-designed format. You’ll have the ability to customize some response options, for example, the channels you offer and job titles. Once finalized, we take it from there in terms of fieldwork, data analysis, and reporting. We finish up the project with a conference call with you and your team to make sure you are well prepared to present results.